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Growth Marketing Manager
EverCommerceGrowth Marketing Manager driving acquisition for Joist, EverCommerce’s B2B SaaS platform for trades professionals. Owning paid media strategy, funnel forecasting, experimentation, and cross-platform growth across Web, iOS, and Android.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing and performance marketing, with a strong focus on customer acquisition strategies across multiple channels including paid media, SEO, and app store optimization. Proven ability to analyze performance data and translate insights into actionable strategies for maximizing growth and ROI.
Highest-signal resume keywords
Growth Marketing StrategyPaid Media Budget ManagementCross-Channel ExperimentationAnalytical SkillsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer AcquisitionPerformance MarketingDigital MarketingAcquisition ForecastingChannel-Level PlanningFunnel AnalysisMobile AttributionSEO StrategyGrowth AnalyticsExperimentation Roadmap
Soft Skills
Executive CommunicationInfluencing SkillsSelf-StarterCredibility Building
Tools & Technologies
GA4AmplitudeMixpanelLifecycle/CRM PlatformsBraze
Industry Keywords
B2B SaaSFintechSubscription MonetizationMobile App GrowthASO
Tech Stack
Tools & technologiesAndroidiOS
About the role
Key responsibilities & impact- Own the strategy and performance for new customer acquisition across paid social, paid search, display, affiliate/partnerships, and emerging channels
- Partner with the internal paid media team on priorities, budget allocation, and channel mix
- Build and own quarterly and annual growth plans across Web, iOS, and Android
- Monitor CAC, conversion rates, pacing, and channel-level ROI, reallocating investment to maximize efficient growth
- Own acquisition forecasting for traffic, signups, and paid conversion by channel and platform
- Coordinate paid media, SEO, app store/ASO, and other channels toward shared growth goals
- Prioritize and sequence cross-channel funnel experiments
- Partner with Analytics on measurement, instrumentation, dashboards, and reporting
- Provide strategic direction and shared oversight for SEO and Growth Analytics functions
- Translate performance data into insights, recommendations, and strategy for marketing leadership
- Own reporting and business reviews for acquisition performance across all platforms
- Partner with Product Marketing on positioning and product launches
- Coordinate with Customer Marketing/Lifecycle on acquisition-to-onboarding handoff
- Represent growth and paid performance in marketing leadership planning and discussions
Requirements
What you’ll need- 6+ years of experience in growth marketing, performance marketing, or digital marketing
- Meaningful experience owning a significant paid media budget; $10M+ preferred
- Ideally, experience in B2B SaaS
- Proven track record setting and executing acquisition strategy and owning growth results
- Experience partnering with or directly managing internal or agency paid media teams
- Experience owning acquisition/growth forecasting and translating forecasts into channel-level plans
- Experience building and prioritizing a cross-channel experimentation roadmap
- Ability to work across Web, iOS, and Android, including app store dynamics and mobile attribution
- Strong analytical skills and fluency interpreting funnel and channel data
- Familiarity with GA4, Amplitude, Mixpanel, or similar tools
- Experience directing or closely partnering with SEO and analytics functions
- Excellent stakeholder management and ability to influence teams without direct reporting lines
- Strong executive communication skills
- Self-starter able to build credibility with cross-functional partners
- Must be eligible to work without sponsorship
- Nice to have: payments, fintech, or subscription/usage-based monetization experience
- Nice to have: mobile app growth/ASO experience
- Nice to have: familiarity with lifecycle/CRM platforms such as Braze
Benefits
Comp & perks- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Annual wellness stipend
- 3 weeks of vacation to start
- Paid volunteer day of your choosing
- 2 floating holidays
- Employee Stock Purchase Program
- Registered Retirement Savings Plan (RRSP) with 4% company match