Growth Marketing Manager

EverCommerce

Growth Marketing Manager driving Joist’s SaaS acquisition engine for trades and home-service professionals. Owning paid media, funnel strategy, forecasting, and cross-platform growth.

Posted 8/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing and performance marketing, with a strong focus on acquisition strategy, budget management, and cross-channel experimentation. Proficient in analyzing performance data to drive insights and optimize marketing efforts across Web, iOS, and Android platforms.

Highest-signal resume keywords

Growth Marketing StrategyPaid Media Budget ManagementCross-Channel ExperimentationAnalytical SkillsSEO and Analytics Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingPerformance MarketingAcquisition StrategyBudget ManagementCross-Channel ExperimentationAcquisition ForecastingMobile AttributionFunnel AnalysisConversion Rate OptimizationCustomer Acquisition Cost (CAC)

Soft Skills

Stakeholder ManagementExecutive CommunicationInfluencing SkillsSelf-Starter

Tools & Technologies

GA4AmplitudeMixpanelLifecycle/CRM PlatformsApp Store Optimization (ASO)

Industry Keywords

FintechSubscription ModelsMobile App GrowthCustomer MarketingDigital Marketing

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Own the strategy and performance for Joist’s new customer acquisition engine across paid social, paid search, display, affiliate/partnerships, and emerging channels
Manage priorities, budget allocation, channel mix, and execution with the internal paid media team
Build and own quarterly and annual growth plans across Web, iOS, and Android
Monitor CAC, conversion rates, pacing, and channel-level ROI; reallocate investment to maximize efficient growth
Own acquisition forecasting for traffic, signup, and paid conversion by channel and platform
Orchestrate paid media, SEO, app store/ASO, and other channels toward shared growth goals
Prioritize and sequence cross-channel funnel experiments
Partner with Analytics on measurement, instrumentation, dashboards, and reporting
Provide strategic direction and shared oversight for SEO and Growth Analytics functions supporting Joist
Translate performance data into insights, recommendations, and forward-looking strategy for marketing leadership
Own regular reporting and business reviews for acquisition performance across Web, iOS, and Android
Partner with Product Marketing on positioning, features, and product launches
Coordinate acquisition handoff with Customer Marketing/Lifecycle for post-signup onboarding campaigns
Represent growth and paid performance in marketing leadership discussions and planning cycles

Requirements

What you’ll need

6+ years of experience in growth marketing, performance marketing, or digital marketing
Meaningful experience owning a significant paid media budget; $10M+ preferred
Proven track record setting and executing acquisition strategy and owning growth-plan results
Strong experience partnering with or directly managing internal or agency paid media teams
Strong track record owning acquisition/growth forecasting and translating forecasts into channel-level plans
Experience building and prioritizing a cross-channel experimentation roadmap
Comfortable working across Web, iOS, and Android, including app store dynamics and mobile attribution
Strong analytical skills and fluency interpreting funnel and channel data
Comfortable with GA4, Amplitude, Mixpanel, or similar tools
Experience directing or closely partnering with SEO and analytics functions
Excellent stakeholder management and ability to influence teams without direct reporting authority
Strong executive communication skills
Self-starter able to build credibility with cross-functional partners
Nice to have: experience in payments, fintech, or subscription/usage-based monetization models
Nice to have: experience with mobile app growth/ASO
Nice to have: familiarity with lifecycle/CRM platforms such as Braze
Must be eligible to work without sponsorship

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package
Annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program