Director, Paid Media

EverCommerce

Director of Paid Media leading the paid media function at EverCommerce. Responsible for strategy, team leadership, and performance management across digital marketing initiatives.

Posted 7/28/2026full-timeRemote • Colorado • 🇺🇸 United StatesLead💰 $170,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading paid media strategies, optimizing performance across digital channels, and leveraging AI tools to enhance team productivity. Proven ability to build high-performing teams and manage agency relationships to drive growth and efficiency.

Highest-signal resume keywords

Digital Marketing LeadershipPaid Media StrategyAnalytical RigorAI-Native FluencyTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialProgrammatic AdvertisingAttribution AnalysisIncrementality MeasurementLTV:CAC AnalysisBudget OptimizationPerformance MarketingGrowth StrategyExperimentation

Soft Skills

Executive CommunicationTeam LeadershipCollaborationCoachingStorytelling

Tools & Technologies

AI ToolsMarketing Analytics PlatformsPerformance DashboardsReporting ToolsBid Management Software

Industry Keywords

Paid AcquisitionCustomer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Marketing EfficiencyHybrid In-House/Agency Model

About the role

Key responsibilities & impact

Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts.
Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion.
Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products.
Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture.
Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results.
Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands.
Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity.
Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practice.
Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth.
Lead measurement and experimentation — moving beyond last-click toward incrementality, holdouts, and a rigorous test-and-learn cadence.
Report performance to leadership with clear narrative, sharp insight, and a credible point of view on what to do next.
Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics.

Requirements

What you’ll need

10+ years in digital / performance marketing, with 3–5+ years leading and developing teams.
A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them.
Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels.
Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to act on it.
AI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with you.
A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model.
Excellent executive communication — able to translate complex performance data into a clear story and a confident recommendation.

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development through Udemy
Robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Student Loan Repayment Program