Senior Paid Media Strategist

EverCommerce

Senior Paid Media Strategist at EverPro managing paid media across multiple channels for SMBs. Responsible for strategic outcomes, agency partnerships, and performance metrics.

Posted 7/28/2026full-timeRemote • Colorado • 🇺🇸 United StatesSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media and performance marketing, with a strong focus on multi-channel strategy, performance economics, and data-driven decision-making. Capable of translating complex data into clear narratives for senior stakeholders while managing agency partnerships to achieve measurable results.

Highest-signal resume keywords

Paid Media ManagementPerformance MarketingMulti-Channel StrategyPerformance EconomicsAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialAffiliate MarketingInfluencer MarketingROI AnalysisCAC CalculationLTV MeasurementCPA TrackingCVR OptimizationMER Assessment

Soft Skills

Analytical ConfidenceClear CommunicationInfluencing Without AuthorityOutcome OrientationJudgment in Decision-Making

Industry Keywords

B2B MarketingSMB FunnelsMQLsSQLsCustomer RetentionConversion OptimizationData AttributionMarket DynamicsAgency PartnershipsTesting Agenda

Tech Stack

Tools & technologies

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About the role

Key responsibilities & impact

Own the paid media number. Define and own the business objectives for what paid channels can deliver — pipeline, new subscriptions, CAC/CAF efficiency, and contribution — across the portfolio you support.
Set cross-channel strategy. Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds.
Translate market shifts into advantage. Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react.
Be the face of paid to the business. Serve as the main interface with business stakeholders — GMs, brand and product leaders, and finance — on key results, strategies, and optimizations.
Communicate with clarity. Frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards.
Align investment to ambition. Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go.
Run a high-accountability agency model. Brief, manage, and hold agency partners accountable to outcomes — setting the strategy and standards, reviewing the work, and owning the results regardless of who pushes the buttons.
Deliver through either model. Generate results yourself or through partners as the situation requires, drawing on experience operating in both in-house and agency-led structures.
Strengthen how we work with partners. Help refine the playbooks, scorecards, and rituals that keep agency partnerships and internal strategy working well together.
Own the testing agenda. Direct the roadmap of audience, creative, offer, and landing-page tests — setting hypotheses and priorities and judging what scales.
Drive toward incrementality. Push beyond last-click toward a credible read on what paid truly drives, and use it to guide reinvestment.
Connect paid to the funnel. Partner with analytics, lifecycle, web, and sales teams to diagnose funnel issues and unlock conversion downstream of the click.

Requirements

What you’ll need

6+ years in paid media / performance marketing, with a track record of owning channel outcomes and business targets — not just managing campaigns.
Demonstrated experience operating in both in-house and agency-led models, with required, hands-on experience managing agencies to measurable results.
Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort building strategy across all four.
Strong command of performance economics — ROI, CAC, LTV, CPA, CVR, MER — and of B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention).
Ability to translate complexity into a clear, persuasive narrative for senior business stakeholders and to influence without authority.
Analytical confidence: fluent enough in data, attribution, and measurement to challenge an agency's numbers and stand behind your own.
A bias for outcomes over activity, and the judgment to know when to lean on a partner and when to step in directly.

Benefits

Comp & perks

Flexibility to work where and how you want within your country of employment — in-office, remote, or hybrid
Day 1 access to robust health and wellness benefits, including an annual wellness stipend
401(k) with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program