Senior Marketing Manager

EverCommerce

Senior Marketing Manager at EverCommerce leading marketing execution for ZyraTalk's growth strategy. Focused on multi-channel acquisition and customer engagement in a remote setup.

Posted 7/28/2026full-timeRemote • Colorado • 🇺🇸 United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing and demand generation, with a strong focus on multi-channel acquisition strategies, conversion rate optimization, and data-driven decision-making. Proficient in managing marketing technology stacks and developing go-to-market campaigns that drive revenue outcomes.

Highest-signal resume keywords

Growth MarketingDemand GenerationHubSpot ProficiencyConversion Rate OptimizationAnalytical Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search Campaign ManagementSEO/AEO StrategyLanding Page OptimizationFunnel AnalysisGTM Campaign Development

Soft Skills

Strong Written CommunicationCross-Functional Collaboration

Tools & Technologies

HubSpot CRMMarketing Automation PlatformsData Hygiene ToolsReporting Dashboards

Industry Keywords

SaaSPLGMQLSALSQL

Tech Stack

Tools & technologies

SQLWordPress

About the role

Key responsibilities & impact

Own and execute the multi-channel acquisition strategy to consistently hit monthly MQL, SAL, SQL and Closed Wons targets across paid digital, organic/SEO, events, partner channels, and BDR ‘air cover’
Build and optimize conversion-focused landing pages on HubSpot and WordPress for paid media campaigns, industry verticals, and event follow-up
Manage paid search campaigns and scale efficiently; lead evaluation and expansion into paid social and other digital channels when cost-per-SAL justifies investment
Drive AEO/SEO strategy in partnership with content and web development teams to build organic search presence and reduce reliance on paid acquisition
Build and maintain a structured testing cadence across landing pages, paid media creative, email subject lines, CTAs, and messaging to continuously improve conversion rates
Deliver weekly channel-level performance reports and monthly/quarterly funnel analysis (so what’ narratives) for marketing leadership and cross-functional stakeholders
Own the phased GTM launch of Outbound Voice, ZyraTalk’s flagship new capability, including messaging development, asset creation, webinar execution, landing pages, and sales enablement materials
Develop business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational revenue engine
Partner with PMM to evolve competitive positioning as the market (ServiceTitan Marketing Pro, HouseCall Pro AI Team, Avooca) continues to intensify
Own and improve ZyraTalk’s marketing tech stack, in partnership with Marketing Ops, including HubSpot CRM/MAP configuration, lead capture, email deliverability, funnel stage alignment, UTM attribution, and data hygiene
Manage and continuously improve BAU programs: TOFU lead cadences, event lead intake processes, and BDR-to-marketing feedback loops
Build dashboards and reporting structures that give clear, real-time visibility into SAL contribution by channel, CAC, SAL-to-close rates, and MRR pipeline
Partner with Marketing Ops, BizOps, and Sales to resolve tech stack issues that are blocking pipeline visibility and accurate performance reporting
Launch & manage ZyraTalk’s customer engagement programs to drive product stickiness and reduce churn
Build and execute a 3–6 month evergreen customer onboarding cadence in partnership with Product and CX to drive best in class activation rates and reduce early churn
Develop cross-sell campaigns targeting existing ZyraTalk customers for new capabilities (outbound voice) and adjacent EverPro products
Manage cross-sell motions into EverPro’s back book to contribute to cross-sell MRR targets in partnership with Account Managers and BDRs

Requirements

What you’ll need

7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization
Demonstrated success driving self-service and/or sales-assisted pipeline, not just MQLs. You are accountable for revenue outcomes, not just top-of-funnel volume
Hands-on experience building and optimizing paid search campaigns; working knowledge of paid social, SEO/AEO, and conversion rate optimization
Proficiency with HubSpot (or equivalent MAP) including email deliverability, lifecycle automation, lead scoring, and attribution setup
Strong analytical fluency - you can build a funnel analysis from raw data, identify conversion breakdowns by channel, and translate findings into a prioritized action plan
Proven ability to develop GTM campaigns for new product features: messaging, asset creation, channel activation, and performance measurement
Experience managing and enabling event marketing programs, trade shows, partner events, and webinars - with clear lead capture and follow-up processes
Ability to operate cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor, influencing without authority and coordinating across shared resources
Strong written communication skills - you can write a compelling campaign brief, a tight positioning statement, and a clear stakeholder update.

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program