Senior Product Manager, Incentives Efficiency
Instacart
Senior Strategist, Paid Media
EverCommerce
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $95,000 per year
Job Level
Senior
About the role
- Develop and implement paid media strategies to drive traffic, engagement, and conversions
- Manage paid media campaigns, get up to speed on existing setups and then own campaigns
- Perform keyword research to identify new opportunities and optimize existing campaigns
- Create and optimize ad copy for search advertising platforms such as Google Ads and Microsoft Ads
- Conduct daily account optimizations and performance analysis against campaign goals
- Monitor and analyze campaign performance metrics and make data-driven recommendations
- Analyze audience insights and engagement data to refine targeting strategies on social media platforms
- Collaborate with content creators, designers, and developers to align marketing efforts
- Utilize latest technologies and ROI tracking tactics to improve campaign performance
- Teach and train junior resources, share knowledge, and join client calls as needed
Requirements
- Bachelor's degree in Marketing, Engineering, Business, or any related field
- Minimum of 5-7 years of hands-on experience with search engine marketing and social media platforms
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Excellent communication skills, both written and verbal, with a high level of proficiency in English
- Experience with generating leads in an agency environment is a plus
- Proficiency in Microsoft Excel and Google Analytics is a plus
- Experience with search engine marketing platforms such as Google Ads and Bing Ads, and social media advertising is a plus
- A passion for digital marketing and eagerness to learn and grow in a fast-paced environment
- Ability to thrive in a fast-paced, deadline-driven environment
- Must be eligible to work without sponsorship in the United States
- Role may require travel to Corporate Headquarters in Denver, Colorado, or other North America offices
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media strategieskeyword researchad copy optimizationcampaign performance analysisdata-driven recommendationsaudience insights analysislead generationsearch engine marketingsocial media advertisingROI tracking
Soft skills
analytical skillscommunication skillsteam collaborationtraining and mentoringadaptabilitytime managementproblem-solvingattention to detailcreativityinitiative
