Performance Marketing

• Develop and implement paid media strategies to drive traffic, engagement, and conversions
• Manage paid media campaigns, get up to speed on existing setups and then own campaigns
• Perform keyword research to identify new opportunities and optimize existing campaigns
• Create and optimize ad copy for search advertising platforms such as Google Ads and Microsoft Ads
• Conduct daily account optimizations and performance analysis against campaign goals
• Monitor and analyze campaign performance metrics and make data-driven recommendations
• Analyze audience insights and engagement data to refine targeting strategies on social media platforms
• Collaborate with content creators, designers, and developers to align marketing efforts
• Utilize latest technologies and ROI tracking tactics to improve campaign performance
• Teach and train junior resources, share knowledge, and join client calls as needed

Senior Strategist, Paid Media

Paid Media Specialist

Demand Generation Specialist

Demand Generation Manager

Director, Head of Paid Media

Paid Ads Assistant