EverCommerce

Senior Manager, Lifecycle Marketing

EverCommerce

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $140,000 per year

Job Level

Senior

About the role

  • Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value.
  • Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes.
  • Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI.
  • Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across: Campaigns, programs, content, and landing pages, Reporting and analytics, Scoring models, data architecture, compliance, and governance requirements.
  • Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design.
  • Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle.
  • Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.
  • Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends.
  • Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement.
  • Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch.
  • Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency.
  • Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion, and advocacy programs to customer needs, adoption milestones, and growth opportunities.
  • Collaborate with Sales, RevOps, and Product teams to ensure lifecycle programs support sales motions, customer experience, and roadmap priorities.
  • Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data — not just inbound stakeholder requests.
  • Balance short-term execution needs with long-term platform scalability and strategic investments.
  • Create a culture of curiosity, experimentation, and operational rigor, continuously improving how lifecycle work is planned, executed, and measured.
  • Lead, mentor, and grow a team of lifecycle and marketing automation specialists, developing deep subject-matter expertise and a strong ownership mindset. Set clear expectations, provide coaching, and ensure high standards for execution, quality, and accountability across the team.

Requirements

  • 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field; SaaS and/or B2B experience strongly preferred.
  • 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives.
  • Deep Marketo expertise required; Marketo certification strongly preferred.
  • Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms.
  • Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards.
  • Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting.
  • Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.
  • Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions.
  • Advanced familiarity with HTML/CSS.
  • Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership.
  • Comfortable operating in a fast-paced, high-growth, and evolving environment.
  • Exceptional verbal and written communication skills.
  • Strong attention to detail and operational discipline.
  • MAP and/or Salesforce Admin certifications are a strong plus.
Benefits
  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
  • Continued investment in your professional development
  • Day 1 robust health and wellness benefits, including an annual wellness stipend
  • 401k with up to a 4% match
  • Flexible and generous (FTO) time-off
  • Employee Stock Purchase Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingmarketing automationdata architecturecampaign managementsegmentationscoring modelsanalyticsHTMLCSSCRM-MAP integrations
Soft Skills
leadershipproject managementcommunicationattention to detailoperational disciplinestrategic thinkingcollaborationproblem-solvingcoachingcuriosity
Certifications
Marketo certificationMAP Admin certificationSalesforce Admin certification