EverCommerce

Paid Search & Social Specialist – Security & Alarm

EverCommerce

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $55,000 - $75,000 per year

About the role

  • Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
  • Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
  • Execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
  • Support customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc.
  • Launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
  • Analyze SEM & Paid Social performance, making recommendations and executing optimizations.
  • Assist in managing multiple advertising accounts.
  • Support creation of reports to measure campaign performance and show ROI of efforts.

Requirements

  • 2-4+ years of paid search experience in a B2B environment
  • Experience managing multiple paid advertising accounts
  • Hands-on Google Ads and LinkedIn Ads experience and exceptional working knowledge of current best practices
  • Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc.
  • Exposure and some experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won
Benefits
  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
  • Robust health and wellness benefits, including an annual wellness stipend
  • 401k or RRSP with company match
  • Annual wellness stipend
  • Flexible and generous paid time off
  • Employee Stock Purchase Program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid searchGoogle AdsLinkedIn AdsSEMdigital marketingcampaign optimizationad copy testinglanding page testingonline marketing metricsB2B funnels
Soft skills
analytical skillscommunicationbudget managementstrategic thinkingcollaboration