Growth Marketing

• Define and own the end-to-end payments strategy for Joist and Invoice Simple, ensuring alignment with EverCommerce’s overall payments and fintech roadmap.
• Identify new opportunities for embedded financial products (ACH, instant payouts, wallets, BNPL, etc.) tailored to trades and small business customers.
• Develop and execute PLG motions to increase adoption and engagement with payments features, including onboarding flows, pricing experiments, feature packaging, and in-app education.
• Partner closely with Product, Design, and Engineering to ensure payments features are seamlessly integrated into the customer journey.
• Build and own payments KPIs including attach rate, volume, revenue, churn reduction, and customer LTV.
• Drive experimentation and analytics to optimize pricing, monetization, and payments adoption at scale.
• Collaborate with Marketing, Sales, and Customer Success to align product-led initiatives with lifecycle campaigns, education, and support.
• Partner with Finance and Executive Leadership to forecast, track, and report on payments performance.
• Stay ahead of fintech and payments trends relevant to SMB and trades industries, informing product roadmap and strategic bets.

Director of Payments Growth

VP, Growth Marketing

Growth Lead

Growth Lead

Growth Lead, API Platform, SaaS