Paid Search Strategist
EverCommerce
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $90,000 per year
Job Level
JuniorMid-Level
About the role
- Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
- Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
- Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
- Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc.
- Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
- Analyze SEM performance, making recommendations and executing optimizations.
- Assist in managing multiple advertising accounts.
- Create reports to measure campaign performance and show ROI of efforts.
Requirements
- 2-4+ years of paid search experience in a B2B environment.
- Experience managing multiple paid advertising accounts.
- In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices.
- Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc.
- Exposure and some experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won
- Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc.
- Excellent data analysis skills: Excel is your best friend!
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid searchGoogle AdsSEM performance analysiscampaign optimizationbudget managementad copy testinglanding page testingonline marketing metricsdata analysisExcel
Soft skills
communicationdata storytellingstakeholder engagementstrategic recommendationsanalytical thinking