About the role
- Build and deliver campaigns in Marketo, Salesforce, and AI tools, including emails, nurture tracks, and landing pages
- Manage list segmentation, data uploads, and database hygiene to maintain accuracy and integrity
- Support promotion of digital and in-person events through multichannel campaign execution
- Analyze campaign performance and reporting data, providing insights to improve ROI and pipeline contribution
- Contribute to the optimization of lead scoring models and lead management processes
- Troubleshoot and resolve campaign and workflow issues
- Learn, develop, and grow skills in MarTech, Salesforce, and AI tools to modernize and optimize demand generation programs
- Collaborate with marketing teams and external agencies to ensure consistent execution and messaging across campaigns
Requirements
- 1+ years of B2B SaaS demand generation experience
- Hands-on experience executing campaigns in Marketo and Salesforce
- Understanding of data workflows, list segmentation, and database hygiene
- Familiarity with AI, MarTech, or analytics tools
- Strong project coordination skills; comfortable managing timelines, tasks, and stakeholders
- Excellent attention to detail, critical thinking, and problem-solving skills
- Strong communication skills; English fluency (written, verbal, presentation)
- Curiosity and ambition to grow into advanced demand generation/marketing operations roles
- Experience working with remote, global teams (desirable)
- Bachelor or Postgraduate Degree in a STEM subject (or equivalent) preferred
- Remote/homebased role (based anywhere in the UK)
- Opportunities for professional development and training in MarTech, Salesforce, and AI tools
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign executionlist segmentationdata uploadsdatabase hygienelead scoring modelslead management processescampaign performance analysisROI improvementproblem-solving
Soft skills
project coordinationattention to detailcritical thinkingcommunicationcuriosityambition