Senior Product Marketing Manager

EvenUp

Senior Product Marketing Manager at EvenUp driving go-to-market strategies. Collaborating across teams to enhance platform offerings for legal tech solutions.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $155,000 - $175,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement.
Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy.
Think Creatively About Content & Campaigns: Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences.
Build Strong Customer Relationships: Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities.
Enable Sales & Internal Teams: Create imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos—to empower teams to articulate platform value with confidence and creativity.
Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation.
Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning.

Requirements

What you’ll need

4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred.
A creative thinker who isn’t afraid to experiment with bold ideas, unconventional formats, and new campaign approaches.
Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value.
Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product, and marketing initiatives.
Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders.
Analytical mindset with comfort using data to validate ideas and measure impact.
Ability to thrive in fast-paced, evolving environments with multiple priorities.
Skilled at managing multiple priorities in fast-paced, ambiguous environments.
**Nice to haves:**
Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms).
Familiarity with developer ecosystems, partner channels, or app marketplaces.
Background in enterprise GTM strategies, analyst relations, and field enablement.
Experience in Legal Tech, personal injury, or adjacent industries.

Benefits

Comp & perks

Choice of medical, dental, and vision insurance plans for you and your family.
Additional insurance coverage options for life, accident, or critical illness.
Flexible paid time off, sick leave, short-term and long-term disability.
10 US observed holidays, and Canadian statutory holidays by province.
A home office stipend.
401(k) for US-based employees and RRSP for Canada-based employees.
Paid parental leave.
A local in-person meet-up program.
Hubs in San Francisco and Toronto.
*Please note the above benefits & perks are for full-time employees*

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaS product marketingplatform marketingmarket researchcompetitive analysiscampaign developmentcontent creationdata analysiscustomer engagementsales enablementgo-to-market strategies

Soft Skills

creative thinkingrelationship buildingcross-functional collaborationanalytical mindsetadaptabilitycommunicationcustomer-centric approachproblem-solvinginfluencingproject management