Eventplanning24.de

Chief Marketing Officer

• Build, manage, and optimize marketing channels
• Plan, execute, and optimize performance advertising campaigns on Google, Meta, Pinterest, and TikTok
• Manage budgets based on performance and re-engage drop-offs
• Create clear 14-day reports tracking clicks through inquiries and bookings to cost per booking
• Manage external partners and freelancers when needed
• Maintain editorial calendars, publish and distribute content
• Select creators and influencers and manage collaborations
• Use discount and partner codes and measure their impact
• Nurture the community and convert comments and direct messages into inquiries
• Produce content in-house, automate content creation, or outsource to freelancers
• Plan and manage SEO and GEO strategies
• Build backlinks and partnerships
• Use AI for content creation and automation
• Monitor performance and provide short result updates
• Build and maintain partnerships with venues, planners, and service providers
• Manage the affiliate program
• Plan and evaluate joint promotions and bundles
• Plan trade show and event appearances, coordinate budgets and materials
• Be present at trade shows and events and capture leads
• Perform quick follow-ups and short result analyses
• Build and maintain the CRM
• Run email campaigns to acquire customers
• Communicate with potential and existing customers

CMO – Marketing Manager, Performance, Social, Events