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Senior Product Marketing Manager – Core
EveSenior Product Marketing Manager defining EveOS positioning for an AI legal technology platform serving plaintiff law firms. Building messaging, launches, competitive strategy, and analyst relations across go-to-market teams.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on positioning and messaging for B2B SaaS or legaltech products. Capable of translating complex AI concepts into compelling narratives for diverse audiences while fostering cross-functional collaboration.
Highest-signal resume keywords
Product Marketing ExperiencePositioning And Messaging OwnershipSharp Writing And Storytelling SkillsCompetitive Messaging FluencyCross-Functional Partnership Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging Framework DevelopmentBuyer ResearchCompetitive AnalysisNarrative Asset CreationLaunch PlanningSales EnablementCustomer Insight AnalysisCategory DesignB2B SaaS Marketing
Soft Skills
StorytellingCollaborationCommunication
Industry Keywords
Legal AILegaltechB2B SaaSBuyer InsightsDemand Generation
About the role
Key responsibilities & impact- Own the core positioning and messaging framework for EveOS’s product pillars: Intake, Agents, Auditor, Analyst, and Atlas
- Develop differentiated, buyer-relevant messaging for firm owners, managing attorneys, and operations leads
- Bring buyer research, competitive signals, and customer insight into product roadmap and packaging discussions
- Build core GTM narrative assets, including the master pitch, product story, demo narrative, enablement messaging, demand-generation messaging, and launch materials
- Produce Eve’s product narrative for the website
- Support competitive positioning within the legal AI landscape and provide monthly positioning updates
- Own analyst relations by briefing and influencing legal AI category analysts
- Partner with Sales Enablement and PMMs to ensure accurate positioning in collateral, training, and releases
- Establish positioning and messaging by Month 3, refresh personas and buyer insights by Month 3, deliver narrative assets by Month 4, lead launches by Month 5, and deliver a launch scorecard by Month 6
Requirements
What you’ll need- 7+ years of product marketing experience in B2B SaaS or legaltech
- Track record of owning positioning and messaging for a core product or platform
- Sharp writing and storytelling skills
- Ability to translate technical AI concepts into narratives attorneys understand
- Fluency in competitive messaging, category design, and buyer thinking
- Ability to conduct customer, sales representative, and prospect research
- Strong cross-functional partnership skills across Product, Sales, Events, Content, and Marketing
Benefits
Comp & perks- Competitive Salary & Equity
- 401(k) Program with Employer Matching
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Commuter Benefits (in office employees only)
- Autonomous Work Environment
- Workplace Setup Reimbursement
- Telecomm Stipend
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In office Perks (in office employees only)