Business Line Marketing Manager
Eurofins
contract
Posted on:
Location Type: Remote
Location: Remote • 🇵🇱 Poland
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute yearly marketing plans aligned with business goals with monthly assessment and adaptations
- Collaborate with ELE’s Product Managers and the International Business Line Director of Marking to gather content for the executions of the marketing campaigns to promote stand-alone and integrated solutions
- Work with Global Marketing Communication teams and Regional Marketing Managers to adapt marketing activities to regional nuances and ensure that the Eurofins Discovery brand is advocated in the world’s regions
- Lead planning efforts to achieve marketing qualified lead and pipeline goals
- Optimize content marketing and copy for various communication channels
- Initiate/ Manage lead nurturing programs to accelerate prospects
- Analyze tactic performance and business impact to gain insights for every company executed for the business line
- Monthly track/report campaign cost, performance, and ROI – Report data to Sales and Business Line Leaders and Product Managers to optimize tactics
- Monitor and adapt marketing strategies based on industry best practices
- Ensure sales enablement approaches across all customer-facing teams to improve sales efficiency
- Serve as a Business Line contact for ad hoc activities like conference, trade shows, and other company-sponsored events for the promotion of integrated offerings
- Foster collaboration with Business Line Leaders for cross-segment synergies
- Conduct market research each semester to identify
Requirements
- Leadership and project management
- Analytical and problem-solving skill
- Adaptability and flexibility
Benefits
- We support your development! Do you feel you don’t match 100% of the requirements? Don’t hesitate to apply anyway! Eurofins companies are committed to supporting your career development.
- We embrace diversity! As an Equal Opportunity Employer, the Eurofins network of companies believes in strength and innovation through diversity. We prohibit discrimination against employees or applications based on gender identity and/or expression, race, nationality, age, religion, sexual orientation, disability, and everything else that makes employees of Eurofins companies unique.
- Sustainability matters to us! We are well on our way to achieving our objective of carbon neutrality by 2025, through a combination of emission reduction and compensation initiatives. We encourage our laboratory leaders to make sustainable changes at their local level, and in addition to their initiatives we count on our dedicated carbon reduction team to help us to achieve this goal!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing planscontent marketinglead nurturingcampaign performance analysisROI reportingsales enablementmarket research
Soft skills
leadershipproject managementanalytical skillsproblem-solvingadaptabilityflexibilitycollaboration