Marketing Manager

Eurofins

Marketing Manager driving digital transformation and lead generation for Eurofins Scientific's global markets. Overseeing web content, campaigns, and cross-functional collaboration with leadership.

Posted 6/13/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end transition of our website and country sites
Define site architecture, taxonomy, and content strategy
Write and optimize SEO-driven web content and metadata
Design and build pages in Umbraco CMS (v13)
Manage redirects, analytics, and post-launch optimization
Partner with global teams on campaign URL updates and site governance
Support launch and hypercare phase troubleshooting
Plan and execute integrated marketing campaigns (digital & traditional)
Own content strategy across web, blogs, and social media
Create compelling sales and promotional collateral
Analyze campaign performance and optimize strategies
Support conferences, trade shows, and brand promotions
Work cross-functionally with global marketing and leadership teams
Align campaigns with corporate branding and messaging
Partner with country site owners to scale content internationally
Contribute to a strong, consistent global brand identity for Eurofins PSS

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or related field
Minimum 5 years of business-to-business professional services marketing experience
Proficiency in marketing tools and platforms
Experience developing social media campaigns generating leads
Highly organized with excellent time management skills
Creative mindset
Ability to travel up to 25%
Experience with and/or knowledge of an insourcing model and/or recruiting services
Knowledge of and/or experience working in the life sciences industry
Direct sales lead generation experience
Knowledge of MS CRM

Benefits

Comp & perks

Excellent full time benefits including comprehensive medical coverage
Dental and vision options
Life and disability insurance
401(k) with company match
Paid vacation and holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOcontent strategyUmbraco CMSanalyticscampaign performance analysislead generationsocial media campaignsdigital marketingtraditional marketingcontent optimization

Soft Skills

highly organizedtime managementcreative mindsetcross-functional collaborationcommunicationtroubleshootingstrategic planningbranding alignmentteam partnershipproblem-solving