Business Line Marketing Specialist, B2B
Eurofins
contract
Posted on:
Location Type: Remote
Location: Poland
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About the role
- Develop and execute yearly marketing plans aligned with business goals with monthly assessment and adaptations
- Collaborate with ELE’s Product Managers and the International Business Line Director of Marking to gather content for the executions of the marketing campaigns to promote stand-alone and integrated solutions
- Work with Global Marketing Communication teams and Regional Marketing Managers to adapt marketing activities to regional nuances and ensure that the Eurofins Discovery brand is advocated in the world’s regions
- Lead planning efforts to achieve marketing qualified lead and pipeline goals
- Optimize content marketing and copy for various communication channels
- Initiate/ Manage lead nurturing programs to accelerate prospects
- Analyze tactic performance and business impact to gain insights for every company executed for the business line
- Monthly track/report campaign cost, performance, and ROI – Report data to Sales and Business Line Leaders and Product Managers to optimize tactics
- Monitor and adapt marketing strategies based on industry best practices
- Ensure sales enablement approaches across all customer-facing teams to improve sales efficiency
- Serve as a Business Line contact for ad hoc activities like conference, trade shows, and other company-sponsored events for the promotion of integrated offerings
- Foster collaboration with Business Line Leaders for cross-segment synergies
- Conduct market research each semester to identify
Requirements
- 5 + years' experience in ABM, CRM, automation, content and lead generation
- Proven ability to translate strategic objectives into actionable tactics and optimize lead generation processes, with proficiency in English
- Analytical and problem-solving skill
- Adaptability and flexibility
Benefits
- Professional development opportunities
- Flexible working arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ABMCRMcontent generationlead generationmarketing strategydata analysisperformance trackingROI analysiscopy optimizationlead nurturing
Soft Skills
analytical skillsproblem-solvingadaptabilityflexibilitycollaborationcommunicationstrategic thinkingleadershiporganizational skillscustomer-facing skills