Eugene

Marketing

• Build and manage sophisticated automated flows in Klaviyo that educate and support patients throughout the longer consideration cycles common in IVF and genetic testing.
• Use data to ensure messaging matches a patient’s context and stage, whether they have just received a brochure or are ready to purchase a kit.
• Increase speed to conversion and revenue per referred lead through better sequencing, content, education, and thoughtful upsell.
• Own lifecycle programs that re-engage existing customers and drive uptake of Eugene’s preventive health products over time. Design education and nurture journeys that support long-term relationships, not just first purchase.
• Design practical, data-informed ways for patients to raise their hand and enter our digital ecosystem before purchasing, for example via QR codes, lead magnets, or co-branded clinic landing pages.
• Partner with our BD and partnerships team to create clear, usable collateral and digital assets that make it easy for clinicians to refer Eugene and explain our value.
• Work closely with our clinical team to translate deep genetic expertise into clear, supportive, and marketing-ready content.
• Act as the commercial owner of the referral lifecycle. Work closely with partnerships, clinical, operations, and product teams, and brief and manage contractors where specialist support is required.
• Confidently brief and manage external contractors when specialist support is required, without losing ownership of lifecycle performance or outcomes.

Lifecycle Marketing Lead