Senior Audience Strategy Manager

Etsy

Senior Audience Strategy Manager at Etsy crafting and leading audience strategy for marketing. Bridging Brand Strategy, Performance Marketing, and Audience Operations teams and delivering measurable impact.

Posted 5/10/2026full-timeBrooklyn • New York • 🇺🇸 United StatesSenior💰 $157,000 - $203,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Craft and lead Etsy’s audience strategy for marketing
Act as the connective tissue between Brand Strategy, Performance Marketing, and Audience Operations teams
Translate high-level brand insights into tactical audience definitions
Lead Data Cleanroom strategy for secure data collaboration
Drive alignment across Media, Performance, Analytics, Brand, and Engineering teams
Establish and champion a cohesive audience framework for the marketing organization

Requirements

What you’ll need

6-8+ years of experience in digital marketing, audience strategy, marketing analytics
Basic understanding and experience building strategies for Data Cleanrooms (e.g., Google Ads Data Hub, LiveRamp, etc.)
Proven hands-on analytical skills with proficiency in SQL (required)
Expertise in digital marketing ecosystems, identity resolution, CDP architecture, and audience activation tools
Ability to interpret outputs from datasets and marketing technology platforms
Highly autonomous and proactive individual who thrives in ambiguity and learns quickly
Consistent record of building internal relationships and driving alignment across functions
Track record of delivering measurable business impact

Benefits

Comp & perks

Equity package
Annual performance bonus
Competitive benefits that support you and your family

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingaudience strategymarketing analyticsSQLidentity resolutionCDP architectureaudience activation toolsdata collaboration strategiesdata cleanroomsanalytical skills

Soft Skills

autonomousproactiverelationship buildingdriving alignmentadaptabilitylearning quicklycommunicationleadershipstrategic thinkingcollaboration