Social Media and Content Manager

Ethos

Social Media Manager driving organic strategies and high-quality content for Ethos Life and a new brand. Requires trend awareness, editing skills, and platform expertise.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and beyond
Think platform-natively: what works on TikTok is not what works on LinkedIn, and you know the difference instinctively
Identify and monitor KPIs per platform and use them to sharpen your approach over time
Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven't yet shown up
Help create, edit, and publish high-quality content across all channels — short-form video, static, stories, reels, and long-form YouTube.
Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut-down
Edit with expert-level fluency in CapCut and other mobile-first social editing tools
Develop net-new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else
Be comfortable on camera when the moment calls for it — you don't need a production team to make something worth watching
Help to identify, source, contract, brief/script UGC and influencers to partner with
You are comfortable writing copy, both long form and short
Show up as the voice of Ethos (and our second brand) across channels — from evergreen content to company milestones and product launches to cultural moments that feel right for us
Become an expert in the category and engage with followers, respond to comments, and build community in a way that feels genuine.
Collaborate closely with the Creative Strategy, Paid Social, and Influencer teams to keep organic and paid working together
Build AI-powered workflows that reduce time spent on repetitive tasks and increase the volume and quality of output
Stay current on how social platforms and AI tools are evolving and factor that into how we show up

Requirements

What you’ll need

3+ years of experience managing social media for a brand, ideally in a consumer tech, fintech, or DTC environment where the audience is skeptical and the creative bar is high
You think like a journalist with a beat — you track trends, cultural moments, and platform shifts proactively and always have a point of view on what's worth acting on
Expert-level CapCut and mobile editing skills — you can take raw footage and turn it into something scroll-stopping without a full production team
Strong copywriter with a natural, platform-native voice — you write like a human, not a brand. You’re comfortable with both long for copy and short form
Deep platform fluency across TikTok, Instagram, LinkedIn, and YouTube — you know what performs and why on each, and you stay current
Comfortable and confident on camera when needed
AI-forward: you're already using AI tools in your workflow and can show examples of what that looks like in practice
Highly organized and self-directed — you can manage a content calendar across multiple brands and channels without losing creative sharpness
Experience working with UGC and influencers. Your comfortable negotiating a contract, creating briefs, writing scripts and talking points, and giving detailed feedback
Genuinely curious about advertising, culture, and the internet — this is something you think about outside of work hours.

Benefits

Comp & perks

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Media StrategyContent CreationVideo EditingCopywritingKPI MonitoringCommunity EngagementContent Calendar ManagementTrend TrackingPlatform Best PracticesAI Tool Utilization

Soft Skills

Highly OrganizedSelf-DirectedGenuinely CuriousComfortable on CameraCollaborative