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About the role
Key responsibilities & impact- Concept and write scripts for influencer and allowlisting campaigns, YouTube, TikTok, and podcast integrations — from brief through final delivery
- Develop original creative territories and angles that push beyond what's already running and find new ways to make Ethos feel urgent and worth people's attention
- Show up to UGC shoots and help bring concepts to life on the day — you're not just handing off a script, you're in the room making it better
- Collaborate closely with the CD of Paid Social, video editors, and performance marketing to understand what's working and use those insights to inform what to write next
- Use AI fluently as part of your concepting and writing process — generating ideas at volume, exploring new territories, and iterating fast without losing the quality filter
- Stay current on platform trends, creator culture, and what's resonating across TikTok, YouTube, and podcast channels
- Write with a performance lens: every script should have a clear hook, a compelling narrative arc, and a reason to act
Requirements
What you’ll need- 6+ years of experience writing for digital channels, with a strong portfolio spanning influencer scripts, UGC concepts, YouTube, TikTok, and branded podcast content
- You think like a journalist with a beat — you know how to find the angle that makes something genuinely interesting and you're always scanning for it
- Deep understanding of direct response and performance creative — you know the difference between a hook that stops the scroll and one that drives conversion, and you can write both
- Experience at UGC or influencer shoots — you're comfortable on set and know how to adapt in the moment when the script needs to change
- Fluent in AI tools for concepting, ideation, and writing — you use them to generate at scale and iterate fast, but your taste is the filter
- Strong understanding of platform culture across TikTok, YouTube, and podcasts — you write for the channel, not just the brief
- Ability to generate a high volume of concepts without losing creative sharpness
- Collaborative and fast-moving — you work well with editors, directors, and performance teams and don't need a lot of hand-holding to deliver
Benefits
Comp & perks- US national base salary range for this full-time position is $127,000 - $223,000
- Compensation details reflect base salary only, no bonuses, equity or benefits included
ATS Keywords
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Hard Skills & Tools
script writinginfluencer marketingUGC conceptsdirect response creativeperformance creativenarrative writingconcept developmentcontent ideationcopywritingtrend analysis
Soft Skills
collaborationadaptabilitycreativityjournalistic thinkingcommunicationfast-paced workcritical thinkingattention to detailproblem-solvingtime management
