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Direct Mail Acquisition Marketing Director
EthosDirect Mail Acquisition Marketing Director building and scaling direct mail programs at Ethos Life. Owning program performance and collaborating with cross-functional teams to achieve business goals.
Tech Stack
Tools & technologiesC++
About the role
Key responsibilities & impact- Design and own the end-to-end direct mail acquisition strategy
- Manage data append partnerships and partner with Data Science to develop propensity models
- Own creative strategy including form factors, messaging, personalization
- Manage print vendors, negotiating pricing to hit CPP targets
- Define send volumes and cadence based on marginal profitability analysis
- Drive executive communications by presenting program performance
- Function as the expert in direct mail and stay current on industry trends
Requirements
What you’ll need- 7+ years of direct response marketing experience with 5+ years specifically in direct mail
- Deep expertise leading in-house direct mail programs with sophisticated data strategy
- Strong command of direct mail economics (e.g. CPP targets, print & postage cost structures)
- Track record of owning creative strategy with rigorous testing & documented learning agendas
- Proven ability to operate as a senior IC
- Executive presence and communication skills to influence senior leaders
- Fintech or Insurtech industry background strongly preferred
- Advanced Excel and ability to work effectively with AI tools (Hex, Claude, Gemini)
- Excited by the chance to build a program from scratch in a fast-paced startup environment
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
direct response marketingdirect maildata strategydirect mail economicscreative strategytesting methodologiesmarginal profitability analysisprogram performance analysisdata append partnershipspropensity models
Soft Skills
executive presencecommunication skillsinfluencing senior leadersability to operate as a senior ICnegotiation skillsleadershiporganizational skillsadaptabilitystrategic thinkingcollaboration