Principal Offline Acquisition Marketing

Ethos

Principal Offline Acquisition Marketing at Ethos Life, managing channels like Radio, Podcasts, and Direct Mail. Focused on strategy, performance management, and collaboration with internal teams in a fast-paced environment.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesLead💰 $127,000 - $223,000 per yearWebsite

About the role

Key responsibilities & impact

Own both strategy and execution to drive marketing performance in line with budget and goals.
Track performance on a weekly and monthly basis and make adjustments to improve target KPIs.
Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage.
Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.
Regularly perform deep analysis on channel performance and implement optimization strategies.
Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems.
Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership.
Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.

Requirements

What you’ll need

Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred.
A deep knowledge of the landscape in your channel of domain expertise. Experience with at least two of the following channels: Radio, Podcasts, Direct Mail, Creator Partnerships, Sponsorships.
Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies).
Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies.
A minimum of 5 years of experience of direct response marketing experience with 3+ years managing offline performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth.
Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini).
Excited by the chance to both develop a marketing strategy and hands on optimization.
Experience with adtech and data teams to prioritize your platform and measurement needs.
Have a rigorous approach to testing, iterating, and implementing learnings.

Benefits

Comp & perks

Health insurance
401(k)
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

direct response marketingoffline performance marketingmedia buysnegotiationscontract managementdata analysisoptimization strategiestestingiteratinguser acquisition

Soft Skills

executive presencecommunication skillsinfluencecross-functional alignmentautonomyprioritizationfast-paced environmentthought leadershippresentation skillsstrategic thinking