Principal Product Marketing Manager
Ethos
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $125,000 - $221,000 per year
Job Level
About the role
- Own end-to-end launch strategy and execution for life insurance products, coordinating across product, legal, compliance, actuarial, and distribution teams to ensure launches are accurate, compliant, and commercially impactful.
- Architect comprehensive GTM strategies — including segmentation, positioning, channel strategy, and success metrics — with fluency in regulated product environments.
- Partner with Legal and Compliance to ensure all marketing materials meet regulatory requirements without sacrificing clarity or impact.
- Build robust enablement programs for enterprise partners, agents and sales teams — including playbooks, training materials, and objection-handling guides tailored to complex life insurance products.
- Translate products and policy language into clear, compelling narratives for diverse audiences.
- Lead ongoing analysis to surface insights on customer needs, distribution trends, and regulatory shifts that inform marketing and product strategy.
- Align stakeholders across Product, Sales, Legal, Actuarial, Compliance, and Creative. Proactively identify process gaps and drive improvements that enhance speed and quality of execution.
Requirements
- 8+ years of product marketing experience, with significant time on complex or highly regulated products.
- Demonstrated track record of leading complex, cross-functional product launches including navigating legal and compliance review.
- Deep expertise in GTM strategy, messaging frameworks, and positioning for products with long sales cycles and multiple stakeholder audiences.
- Experience building and enabling broker, agent, or enterprise distribution channels is a strong plus.
- Exceptional storytelling skills, ability to make complex products accessible to varied audiences without oversimplifying.
- Strong analytical mindset with the ability to translate market and performance data into actionable strategy.
- Proven ability to lead and align diverse cross-functional stakeholders, including senior leadership.
- Proficiency with AI tools for content creation, research, and campaign execution, with a mindset of continuously adopting new tools to work faster and smarter.
- Entrepreneurial spirit, strong bias for action, and comfort with ambiguity in a high-growth environment.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingGTM strategymessaging frameworkspositioningregulatory compliancedata analysisstorytellingenablement programslaunch strategycross-functional leadership
Soft Skills
analytical mindsetcommunicationstakeholder alignmententrepreneurial spiritbias for actionadaptabilityclarity in messagingprocess improvementcollaborationproblem-solving