Ethos

Senior Paid Social Copywriter

Ethos

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $127,000 - $223,000 per year

Job Level

Senior

About the role

  • Own paid social copy across Meta and all major platforms with focus on conversion and performance.
  • Lead direct response copy strategy, developing copy frameworks, value proposition hierarchies, and messaging architectures that drive measurable results.
  • Write and iterate on a high volume of ad copy variants for using performance data to inform every creative decision.
  • Develop scripts for UGC-style content and influencer briefs that feel native to the platform while staying true to DR principles. Should have a strong understanding of how to deliver a hook, build urgency, and close with a clear CTA.
  • Contributing to :15 and :30 broadcast/connected TV spots when campaigns call for it.
  • Partner with the internal creative and growth teams to align copy strategy with audience targeting, funnel stage, and channel objectives.
  • Review performance dashboards regularly, extracting insights to brief new creative, kill what isn't working, and scale what is.
  • Collaborate with cross-functional partners to maintain a consistent brand voice across all paid channels and consumer touchpoints.

Requirements

  • 5-6 years of copywriting experience, with the majority of your portfolio focused on paid social and direct response.
  • Deep fluency in DR copywriting principles.
  • A portfolio that leads with paid social performance work: scroll-stopping hooks, high-converting ad copy and UGC/influencer scripts. TV scripting examples are a bonus.
  • Demonstrated experience writing for short-form video formats across Meta, TikTok, and YouTube.
  • Strong analytical instincts. You're comfortable in a performance dashboard and know how to translate data into creative action.
  • Experience in fintech, SaaS, subscription, or other non-physical product categories is a significant plus.
  • TV or long-form video scripting experience.
  • A collaborative, low-ego approach and the ability to thrive in a fast-moving, test-and-learn environment.
  • Strong communication and presentation skills, with the ability to sell a creative rationale to growth marketers and business stakeholders alike.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingdirect response copywritingad copy writingUGC script developmentTV scriptingperformance analysisdata-driven decision makingcreative strategyaudience targetingconversion optimization
Soft Skills
collaborationcommunicationpresentation skillsanalytical thinkingcreativityadaptabilityproblem-solvingteamworklow-ego approachfast-paced environment adaptability