etg24 GmbH

Working Student – Performance Marketing (Automation)

etg24 GmbH

part-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

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Salary

💰 €20 per hour

Job Level

Entry Level

Tech Stack

WordPress

About the role

  • You monitor and analyze Google and Meta ad campaigns — with a focus on KPIs such as CPL, CVR, and ROAS
  • You ensure accurate tracking — from UTM parameters and conversion goals to funnel analysis
  • You set up marketing automations
  • You assist in structuring and maintaining CRM data in Pipedrive — including lead scoring, segmentation, and data quality
  • You contribute to testing and monitoring campaigns — e.g., A/B tests, ad variations, and audience segmentation
  • You help with performance and conversion optimization and with creating new content for our website, which is built on WordPress with Elementor
  • You prepare results in clear reports and dashboards — for internal learning and strategic decision-making
  • You introduce new tools or automation ideas — e.g., via Zapier, Make, Pipedrive, Notion, or other no-code solutions

Requirements

  • You are enrolled in a master’s program (or an advanced bachelor’s student) — e.g., in Business Informatics, Digital Business, Data Science, Online Marketing, Marketing Analytics, Marketing Intelligence, E‑Commerce, Information Management, Digital Media, or a related field
  • You have initial experience with performance marketing platforms (e.g., Google Ads, Meta Business Manager)
  • You know the basics of tracking, pixels, UTM parameters, Tag Manager, Google Analytics, or Matomo
  • You enjoy working with numbers and structures — and can derive concrete action recommendations from data
  • You bring a digital mindset and an interest in AI — tools like Pipedrive, Zapier, Make, or ActiveCampaign excite you rather than intimidate you
  • You work in a structured, solution-oriented, and independent manner
  • You are interested in the real estate or PropTech industry and understand B2B target audiences
Benefits
  • Hourly rate starting at €20/h, depending on qualifications
  • 10–20 hours per week, flexible and compatible with your studies
  • 100% remote, with close collaboration within the team and our external marketing agency
  • Insights into real data-driven marketing — not just theory
  • Responsibility and plenty of scope to shape your role
  • Potential for a later permanent position in performance/growth marketing
  • Access to Wellpass — nationwide access to fitness, wellness, and sports offers in Germany
  • Flat hierarchies, fast decision-making, and an honest working atmosphere
  • A modern PropTech company with genuine market relevance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CPLCVRROASA/B testinglead scoringsegmentationconversion optimizationtrackingGoogle AnalyticsTag Manager
Soft skills
analytical skillsstructured worksolution-orientedindependent workdata-driven decision makingdigital mindsetinterest in AI