etalytics

Senior Marketing Manager – B2B, AI-Driven Energy Management

etalytics

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $94,000 - $122,000 per year

Job Level

Senior

About the role

  • Develop and execute data-driven, multi-channel Account Based Marketing strategies to increase brand awareness, engagement, and qualified pipeline growth across Enterprise, Industrial, and Data Center segments.
  • Create, manage, and optimize high-quality marketing content, including case studies, blog posts, whitepapers, website content, and social media assets tailored to strategic segments.
  • Plan, coordinate, and lead events and trade shows as a central element of demand generation and account engagement.
  • Monitor campaign performance using analytics, optimize initiatives, and report on ROI and pipeline impact.
  • Collaborate closely with Sales, Product, and Engineering teams to align marketing activities with business objectives and complex buying processes.
  • Coordinate with internal stakeholders and external partners to ensure consistent brand positioning and messaging across all channels.
  • Contribute hands-on within the Marketing & Sales team while helping shape strategic marketing priorities and processes.

Requirements

  • Proven experience developing and executing marketing and Account Based Marketing strategies, ideally within B2B SaaS, technology, or data-driven environments.
  • Strong understanding of the U.S. marketing landscape, including digital marketing, content marketing, SEO, PPC, and social media platforms.
  • Native-level English communication and copywriting skills, with experience addressing U.S.-based strategic audience segments.
  • Data-driven mindset with hands-on experience using marketing analytics/automation tools / CRM Systems such as Google Analytics, HubSpot, or comparable platforms.
  • Demonstrated ability to plan and execute events as part of strategic demand generation.
  • Ability to combine creative storytelling with performance-oriented, measurable marketing outcomes.
  • Foundational knowledge of AI tools and their effective use in modern marketing workflows.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
Account Based Marketingdigital marketingcontent marketingSEOPPCcopywritingmarketing analyticsmarketing automationevent planningstorytelling
Soft Skills
communicationcollaborationcreativitystrategic thinkingorganizational skillsleadershipdata-driven mindsetadaptabilityproblem-solvingstakeholder management