Content Marketer
Esusu
full-time
Posted on:
Location Type: Remote
Location: United States
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Tech Stack
About the role
- You will own the creation of a steady pipeline of high-quality, on-brand content across formats—blog posts, web pages, landing pages, one-pagers, email and lifecycle copy, sales enablement materials, decks, and social content.
- You will draft and refine campaign-ready copy for product launches, GTM initiatives, and ongoing nurture programs that support both B2B client acquisition and renter engagement.
- Clear, structured storytelling for case studies, customer stories, and data-driven narratives that highlight Esusu’s impact and outcomes.
- Content revisions and optimization of existing assets to improve clarity, conversion, and consistency with updated positioning and brand guidelines.
- Basic content SEO best practices (e.g., thoughtful headings, keyword-aware phrasing, meta descriptions) to support organic discovery and performance.
- Close collaboration with Marketing, Product Marketing, Lifecycle, Design, Sales, and Account Management to gather inputs, refine messaging, and route content for timely review and approval.
- You will manage organized content workflows—using our project management and documentation tools—so stakeholders know what’s in progress, what’s blocked, and what’s shipped.
Requirements
- 3–5+ years of experience in content marketing, copywriting, or a related marketing/communications role, ideally within B2B SaaS, fintech, or mission-driven organizations.
- Demonstrated ability to produce clear, engaging content across multiple formats (long-form, short-form, web, email, and sales collateral); strong portfolio or writing samples required.
- Experience writing for multiple audiences (e.g., business decision-makers, operators/property managers, and consumers/renters) and tailoring tone accordingly.
- Excellent command of English, with strong editing and proofreading skills and a high bar for quality, accuracy, and consistency.
- Comfortable working in modern marketing and collaboration tools (e.g., Google Workspace, project management tools, CMS such as Webflow/WordPress, and email or lifecycle platforms).
- Highly organized, reliable, and comfortable operating as a contractor in a fast-paced, remote-first environment with core collaboration hours overlapping Eastern Time.
- Alignment with Esusu’s mission and an interest in financial inclusion, credit building, and/or housing as a lever for economic mobility.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
content marketingcopywritingSEO best practiceseditingproofreadingstorytellingB2B client acquisitiondata-driven narrativescampaign-ready copycontent optimization
Soft Skills
organizational skillsreliabilitycollaborationadaptabilityattention to detailcommunication skillstailoring toneengagementcreativitytime management