ESTECO

Digital Marketing

• Assisting the Marketing and Communication teams with paid and organic campaigns
• Coordinating the schedule of all marketing activities with the Marketing Manager
• Drafting marketing emails and contributing to improve engagement email automation funnels for leads, prospects and customers
• Supporting content creation efforts, such as producing infographics and designing social media visuals, with an interest on video editing
• Helping create engaging AEO, GEO and SEO-friendly content for the company’s websites (cardanit.com and esteco.com), such as blog posts, success stories and product pages
• Contributing in website continuous development and improvement in collaboration with the Marketing Manager and with the Web and UX departments
• Maintaining social media accounts
• Ensuring proper usage of brand’s image and tone
• Supporting presence at product and corporate events
• Preparing and conducting surveys/questionnaires to gather customer feedback
• Conducting research on the latest market trends and keywords and developing proposals for effective marketing strategies
• Analyzing and tracking online marketing metrics
• Communicating with clients and affiliate partners

Digital Marketing Assistant