ESTADÃO

Influencer Marketing Manager

ESTADÃO

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Lead and develop Estadão Blue Studio's Influencer team;
  • Structure and consolidate the influencer marketing function within the publisher;
  • Manage relationships with agencies, advertisers, and influencers;
  • Create and co-create strategic campaigns with creators and brands;
  • Plan, execute, and oversee end-to-end influencer campaigns;
  • Define, track, and analyze performance KPIs and results;
  • Develop commercial and strategic proposals for influencer projects;
  • Manage schedules, scope, budgets, and deliverables;
  • Ensure alignment across internal teams (commercial/sales, creative, content, and operations);
  • Monitor market trends, creators, and emerging platforms;
  • Implement processes, workflows, and best practices to drive scalability and efficiency.

Requirements

  • Proven experience in influencer marketing, branded content, or special projects;
  • Experience managing a team;
  • Experience in managing relationships with agencies and clients;
  • Project management experience;
  • Analytical ability to interpret campaign KPIs (reach, engagement, CTR, conversion, ROI, etc.);
  • Familiarity with social media analytics and monitoring tools;
  • Familiarity with project management tools such as:
  • - Trello
  • - Asana
  • - Monday.com
  • - Jira
  • - ClickUp
  • Advanced or fluent English;
  • Previous experience at media outlets or large publishers;
  • Experience building a department or business unit from scratch;
  • Experience with multiplatform projects (digital, social, branded content, events);
  • Knowledge of BI tools and dashboards.
Benefits
  • Medical and dental insurance;
  • Birthday day off;
  • Casual dress code every day;
  • Transportation voucher (commuter allowance);
  • On-site cafeteria;
  • Life insurance;
  • Access to Estadão's full digital content;
  • Exclusive discounts at educational institutions;
  • Psychological support (Vittude);
  • Wellhub (formerly Gympass);
  • Private pension plan (OESPREV);
  • Estadão Benefits Club;
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingbranded contentproject managementanalytical abilityKPI analysismultiplatform projectsbusiness unit developmentsocial media analyticsBI toolsdashboards
Soft Skills
team managementrelationship managementstrategic thinkingcommunicationcollaborationcreativityorganizational skillsproblem-solvingadaptabilityleadership