Essor

Conversion Rate Optimizer

• Own the DTC website experience by improving the Customer journey onsite.
• Lead CRO initiatives, A/B testing (using tools like Optimizely or VWO), and landing page development to ensure the brand journey is frictionless and high-converting.
• Oversee and optimize our marketing technology stack (Shopify, Klaviyo, GA4, Triple Whale, etc.).
• Use SQL or advanced BI tools to analyze customer cohorts.
• Understand lifecycle automation to brief the CRM team and build the strategy (Email/SMS).
• Partner with engineering to ensure site speed, Core Web Vitals, and technical SEO architecture are best-in-class.
• Act as the "translator" between the creative team and the development team.

DTC Manager, CRO

Supply Chain

• Drive forecasting process across all sales channels.
• Collaborate with brand management team to analyze current trends and adapt forecast where necessary.
• Collaborate with operational intelligence team to analyse AI-based forecast and provide feedback to improve.
• Generate weekly forecast reports and communicate forecast flags to brand management, inventory team, and operational intelligence team.
• Analyze forecast deviations with the goal to improve forecast accuracy, minimize out of stock and mitigate overstock.
• Maintain and develop collaborative tools with brand management team.

Demand Planner – S&OP

• Analyze inventory risks (shortages and overstock conditions) resulting from forecasting changes or supply chain disruptions.
• Develop proactive action plans to minimize or prevent inventory risks (out-of-stock and overstock scenarios) in collaboration with internal Supply Chain teams and respective Business Units.
• Communicate and coordinate action plans with various stakeholders, including the Sales & Operations Planning (S&OP) Team, Business Units, Procurement, Logistics, and Brand Management.
• Provide weekly reports to Brand Management, Business Units, and Leadership teams on the inventory health status of their assigned brands.
• Contribute to the continuous improvement of Branded Inventory management tools and processes, ensuring adherence to the latest established procedures and systems.
• Manage projects as assigned by management.

Inventory Analyst

Ecommerce

• Own the DTC website experience by improving the Customer journey onsite
• Lead CRO initiatives and A/B testing to ensure the brand journey is frictionless and high-converting
• Oversee and optimize our marketing technology stack (Shopify, Klaviyo, GA4)
• Use SQL or advanced BI tools to analyze customer cohorts
• Partner with engineering to ensure site speed and technical SEO architecture are best-in-class

E-commerce Growth Manager

Operations

• Manage and analyze demand forecasts to support order accuracy, replenishment, and inventory health.
• Collaborate with supply chain, sales, and vendor partners to adjust demand plans based on trends, promotions, and sales performance.
• Review and approve sales orders to ensure alignment with forecast expectations, stock levels, and retailer requirements.
• Conduct regular sales performance analysis by account and product category to identify trends and opportunities.
• Build strong relationships with vendor and retail partners to align on promotions, launches, and key supply chain initiatives.
• Support trade promotions by ensuring accurate demand planning, stock availability, and forecasting alignment.

Sales Ops Associate

• Manage and analyze demand forecasts to support order accuracy, replenishment, and inventory health.
• Collaborate with supply chain, sales, and vendor partners to adjust demand plans based on trends, promotions, and sales performance.
• Review and approve sales orders to ensure alignment with forecast expectations, stock levels, and retailer requirements.
• Conduct regular sales performance analysis by account and product category to identify trends and opportunities.
• Build strong relationships with vendor and retail partners to align on promotions, launches, and key supply chain initiatives.
• Strong interest in AI and emerging technologies, with the ability (and willingness) to be trained to build and maintain mini-apps, dashboards, workflows, and automation tools to improve operational efficiency.

Retail Operations Associate

• Own the DTC website experience
• Lead CRO initiatives, A/B testing
• Oversee and optimize marketing technology stack
• Analyze customer cohorts using SQL
• Partner with engineering for site performance