Brand Manager – Incontinence

Essity

Brand Manager building incontinence brands for Essity, a global health and hygiene company. Owning local brand strategy, P&L, marketing plans, assortment, pricing, and activation.

Posted 8/7/2026full-timePhiladelphia • North Carolina, Pennsylvania • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy and management within the healthcare sector, focusing on brand P/L, marketing activation, and consumer insights. Proven ability to collaborate with global partners and drive product management initiatives aligned with strategic goals.

Highest-signal resume keywords

Brand ManagementHealthcare MarketingFinancial AcumenCommunication SkillsCollaborative Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyMarketing PlansProduct ManagementPricing StrategyDigital MediaPaid MediaCampaign ActivationConsumer InsightsClinical Evidence Generation

Soft Skills

Strong Work Ethic

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

HealthcareBrand ActivationMarket StrategyGlobal GuidanceLocal Marketing Implementation

About the role

Key responsibilities & impact

Own local-market brand strategy and overall brand P/L
Lead annual brand plans, including brand A&P and activation touchpoints aligned with global guidance
Manage local marketing implementation and use of global materials
Reduce non-working marketing activity and maximize digital and paid media
Lead Brand & Innovation campaign activation, tracking, and corrective actions
Brief and manage marketing activation
Own brand assortment, product management, and pricing in line with global guidance
Drive assortment initiatives with global partners
Serve as brand-building expert for healthcare providers, payers, clinicians, and consumers
Identify and support clinical evidence generation for allocated products and therapy areas
Capture consumer and customer insights
Provide feedback to the global brand strategy
Travel up to 20%

Requirements

What you’ll need

Bachelor’s degree
2+ years of experience in a Brand Manager role in healthcare preferred
Financial acumen and understanding
Strong communication and collaborative skills
Ability to set marketing plans
Strong work ethic
Ability to live in Philadelphia or Charlotte
Willingness to travel up to 20%

Benefits

Comp & perks

Annual incentive bonus
United Healthcare PPO
EyeMed Vision Insurance
Delta Dental Insurance
Wellness program through Rally Healthcare
Dependent Care Flexible Spending Account (FSA)
401(k) with employer match and annual employer base contribution
Company-paid Basic Life, AD&D, short-term and long-term disability insurance
Employee Assistance Program
PTO with paid holidays
Voluntary critical illness, hospital indemnity, and accident insurance
Employee discounts program
Scholarship program for children of Essity employees
Individual learning and career growth
Health and safety priority
Flexible work-life arrangements