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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales strategy execution, demand planning, and building strong partnerships within the Traditional Trade channel of the FMCG industry. Proven ability to lead commercial teams and drive profitable sales growth through effective negotiations and market analysis.
Highest-signal resume keywords
Sales Strategy DevelopmentDemand PlanningCommercial Team LeadershipNegotiation SkillsTraditional Trade Channel Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingMarket AnalysisPortfolio ExecutionCustomer Relationship ManagementBusiness Performance Review
Soft Skills
CoachingMentoringCollaborationAccountabilityContinuous Improvement
Industry Keywords
FMCGConsumer GoodsTraditional TradeSales GrowthDistribution Expansion
About the role
Key responsibilities & impact- Define and execute the strategy for the Traditional Trade channel.
- Translate business objectives into sales plans, priorities, and customer-focused initiatives.
- Drive profitable sales growth, distribution expansion, portfolio execution, and market coverage.
- Lead sales forecasting, demand planning, and business performance reviews.
- Develop strong partnerships with key customers and distributors.
- Lead strategic negotiations with customers of high business impact.
- Identify market trends, customer needs, competitive activity, opportunities, and risks.
- Coach and mentor team members to strengthen commercial capabilities and execution excellence.
- Build a high-performance culture focused on accountability, collaboration, and continuous improvement.
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Administration, Engineering, or a related field.
- Significant experience managing the Traditional Trade channel within FMCG or consumer goods industries.
- Proven experience leading and developing commercial teams.
- Strong commercial acumen with experience in sales strategy, forecasting, negotiations, and execution.
- Experience managing customers, distributors, and regional operations.
- Availability to travel domestically on a regular basis.
- English proficiency is a plus.
Benefits
Comp & perks- Health insurance
- Professional development opportunities
- Flexible working arrangements
