Brand Manager – Feminine Care

Essity

Brand Manager leading Feminine Care portfolio development and execution across CEE markets. Focusing on brand growth and market strategies for Libresse in Hungary and Poland.

Posted 7/9/2026full-timeBudapest • 🇭🇺 HungaryMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute brand strategies that drive sustainable growth across CEE markets while addressing local consumer and customer needs.
Lead the adaptation and implementation of regional and global brand strategies, ensuring local relevance and commercial excellence.
Identify growth opportunities through deep consumer, shopper and customer understanding, translating insights into actionable marketing initiatives.
Drive successful execution of new brand strategies, portfolio initiatives, innovations, and integrated campaigns across multiple markets.
Partner closely with Sales, Trade Marketing, Finance, Supply Chain, Insights, Regulatory and local market teams to ensure alignment and flawless execution.
Lead brand repositioning initiatives and support transformation projects that strengthen brand relevance and competitiveness.
Monitor business performance, market dynamics and competitive activity, proactively recommending actions to achieve growth targets.
Manage marketing investments effectively and evaluate campaign performance to maximize ROI.
Foster collaboration, influence stakeholders and drive engagement across a broad network of regional and local teams.

Requirements

What you’ll need

University degree in Marketing, Business Administration or related field.
Several (5-7) years of experience in Brand Management, preferably within FMCG.
Proven track record of developing and implementing successful brand strategies that have delivered measurable business results.
Experience in brand repositioning, portfolio development, and/or successful implementation of strategic growth initiatives.
Strong understanding of consumer, shopper and customer dynamics across CEE markets.
Commercially oriented mindset with experience in Sales, Trade Marketing, Category Management, Customer Marketing or other customer-facing functions considered a strong advantage.
Demonstrated ability to work effectively in a highly matrixed, international environment.
Strong x-functional collaboration and stakeholder management skills, with the ability to influence without direct authority.
Strategic thinker capable of balancing long-term brand building with short-term business performance.
Strong analytical skills and ability to turn data and insights into actionable business recommendations.
Excellent communication and presentation skills.
Fluent English.
Open to travel ~10-15% time.

Benefits

Comp & perks

The opportunity to shape and grow one of the leading brands in the category , making a tangible impact across CEE markets.
A dynamic international environment with exposure to diverse markets, cultures and x-functional teams.
Continuous learning and development opportunities , enabling both personal and professional growth.
An agile and flexible hybrid working model that supports collaboration and wellbeing.
A competitive compensation and benefits package that recognizes your contribution and performance.
A high-impact role with visibility and ownership , where your ideas, strategic thinking and leadership can directly influence business success.
The chance to work alongside talented and passionate colleagues , fostering collaboration, innovation and shared achievement.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Brand RepositioningPortfolio DevelopmentStrategic Growth InitiativesMarket Dynamics MonitoringAnalytical Skills

Soft Skills

Stakeholder ManagementInfluencing SkillsCommunication SkillsPresentation SkillsStrategic Thinking