Senior Brand Activation Manager

Essity

Senior Activation Manager translating global strategies into local activation plans in healthcare markets. Leading cross-functional teams to drive growth and brand positioning across South Cone.

Posted 7/2/2026full-timeSanta Fe • 🇲🇽 MexicoSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and implementing marketing activation plans, leading product launches, and executing go-to-market strategies within the healthcare sector. Proficient in analyzing market insights and optimizing performance to drive growth and profitability.

Highest-signal resume keywords

Marketing ActivationGo-To-Market StrategyProject ManagementMarket AnalysisStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KPI DefinitionPerformance TrackingMarket Insights GenerationCommercial StrategyProduct Launch Management

Soft Skills

CollaborationCommunicationProject ExecutionAdaptability

Industry Keywords

HealthcareMedical DevicesPharmaOTCB2B Marketing

About the role

Key responsibilities & impact

Define and implement activation plans aligned with regional strategy and local market needs.
Adapt global campaigns into relevant, impactful local activations across markets.
Lead product launches and execute go-to-market strategies ensuring strong market entry and adoption.
Define KPIs, track performance, and optimize activities to drive growth and profitability.
Generate and analyze market, customer, and competitive insights to inform decision-making.
Partner with commercial, clinical, and regional teams to ensure seamless execution and alignment.
Manage marketing investments, monitor results, and contribute to overall business performance.

Requirements

What you’ll need

Degree in Marketing, Business, Engineering, or a related field, ideally with exposure to healthcare.
5–10 years of experience in marketing, activation, or commercial roles within healthcare, medical devices, pharma, or OTC environments.
Proven experience managing projects across markets and working in B2B or institutional environments.
Strong collaboration, communication, and project execution skills, with the ability to influence stakeholders and adapt to changing environments.
Advanced English proficiency, both written and spoken.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities