Marketing Data Analyst

Essity

Marketing Data Analyst supporting commercial analytics for the North America market. Leading data collection and insights for the Personal Care business unit in a hybrid work environment.

Posted 5/30/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

ETLPythonSQL

About the role

Key responsibilities & impact

Lead data collection and analysis for the NA market in the Personal Care business unit
Deliver actionable insights on pricing, product mix, segmentation, profitability, sales, opportunities, risks, trends, and KPIs
Partner with the sales, marketing, finance, and logistics teams to ensure data integrity
Build advanced reports and dashboards in tools such as Excel and Power BI
Support the development and adoption of analytics tools and systems
Perform regular data audits to maintain quality and identify opportunities for process improvement
Create frameworks that train and enable stakeholders to use performance marketing data and insights
Help connect performance marketing data with the Essity data lake for advanced analytics
Act as a liaison across IT, marketing, and external agencies
Optimize marketing technology platforms and deliver insights aligned with business goals
Identify opportunities to enhance marketing performance data processes

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Data Science, or a related field
At least 5 years of experience in digital marketing, analytics, or campaign management
Proficiency in tools like Excel, SQL, Python, ETL tools (e.g. funnel.io) and visualization platforms such as Power BI
Familiarity in marketing technologies (e.g., ad servers, DSPs)
Strong understanding of marketing metrics, ROI analysis, and predictive modeling
Ability to integrate and analyze data from diverse sources, including media platforms, CRM and e-commerce platforms
Ability to design and lead test-and-learn frameworks
Strong ability to work cross-functionally with global teams
Experience managing multiple projects with a focus on scalability, process automation, and timely delivery.

Benefits

Comp & perks

United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
Wellness program provided through Rally Healthcare
Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match and annual employer base contribution
Company paid Basic Life, AD&D, short-term and long-term disability insurance
PTO offering with Paid Holidays
Scholarship program for children of Essity employees

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysispricing analysisproduct mix analysissegmentationprofitability analysissales analysisKPI analysispredictive modelingETLSQL

Soft Skills

cross-functional collaborationproject managementprocess improvementstakeholder trainingcommunicationanalytical thinkingproblem-solvingleadershipadaptabilitytime management