Essity

Performance Marketing Specialist

Essity

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • Pennsylvania • United States

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About the role

  • Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance.
  • Campaign Objective & KPI Development: Partner with cross‑functional stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs).
  • Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts.
  • Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations.
  • Holistic Performance Management: Adopt a top‑down analytical approach across brand, category, product family, and SKU levels.
  • Actionable Insights and Growth Strategy: Develop and deliver actionable insights to accelerate sales across major e‑commerce channels.
  • Media Strategy & Optimization: Lead the strategy, execution, and continuous optimization of onsite and offsite media campaigns.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • Experience with e-commerce platforms (Amazon, Walmart, Criteo) required
  • Strong Excel skills for data analytics and reporting
  • Excellent communication skills to convey insights and recommendations effectively.
Benefits
  • United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
  • Wellness program provided through Rally Healthcare and Dependent Care Flexible Spending Accounts (FSA)
  • 401(k) with employer match and annual employer base contribution
  • Company paid Basic Life, AD&D, short-term and long-term disability insurance
  • Employee Assistance Program
  • PTO offering with Paid Holidays
  • Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
  • Employee discounts program
  • Scholarship program for children of Essity employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticscampaign performance monitoringKPI developmente-commerce paid mediamedia strategyoptimizationExcel
Soft Skills
communicationcollaborationfeedbackrecommendations
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business