Digital Marketing Specialist – Technical Software

Esprow

Digital Marketing Specialist at Esprow focusing on capital markets and trading systems with competitive global clients. Engaging in hands-on digital marketing across multiple channels.

Posted 5/16/2026full-timeRemote • 🇷🇺 RussiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Drive and execute Esprow’s digital marketing initiatives across multiple communication channels, ensuring consistent delivery and alignment with overall marketing strategy.
Develop and maintain marketing content including website materials, presentations, brochures, email campaigns, social media content, and technical articles.
Plan and execute branding, SEO, content marketing, webinar programs, and broader digital campaign activities.
Liaise with external agencies and vendors for website development, branding, and other digital marketing-related projects.
Collaborate closely with Product, Sales, and Engineering teams to clearly and accurately communicate Esprow’s product capabilities and differentiators.
Strengthen the company’s online presence by improving messaging consistency and overall communication quality across channels.
Prepare marketing and event materials including sales collateral, conference assets, webinar content, and technical presentations.
Support technical marketing initiatives covering APIs, FIX Protocol, automated testing, certification, and capital markets technologies.
Use web analytics and marketing tools to track campaign performance and support continuous optimization of marketing activities.
Stay up to date with developments in digital marketing, financial technology, and enterprise software communication trends.

Requirements

What you’ll need

5+ years of experience in digital marketing within a technology or software company.
Experience working with enterprise technology products or highly technical software solutions.
Familiarity with technologies and domains such as API Lifecycle Management, automated API testing, FIX Protocol, trading platforms, exchange connectivity, middleware messaging technologies, and capital markets infrastructure.
Strong written and spoken English communication skills.
Excellent communication and content creation skills with strong attention to detail and clarity.
Ability to understand and communicate technical concepts in a clear and professional manner.
Experience with website content management, SEO, email marketing, webinars, social media, and content marketing.
Strong organizational and project coordination skills with the ability to manage multiple priorities simultaneously.
Ability to work independently and proactively in a distributed international team environment.

Benefits

Comp & perks

Full-time position (mix of onsite and remote work)
Competitive package
Career path in a technology company with many talented people

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingSEOcontent marketingemail marketingweb analyticsAPI Lifecycle Managementautomated API testingFIX Protocoltrading platformscapital markets technologies

Soft Skills

communication skillscontent creationattention to detailorganizational skillsproject coordinationindependenceproactivity