Espresso Systems

Social Media Manager

• Help develop our social media strategy and own its execution across multiple platforms
• Maintain and evolve our content calendar, identifying gaps and opportunities without being prompted
• Draft original content that balances technical depth with accessibility
• Repurpose long-form multimedia content (podcasts, livestreams, blog posts) into engaging snippets and clips for social sharing
• Design and execute engagement campaigns that grow our reach and deepen community connections
• Monitor and respond to comments, DMs, and mentions: be the voice of Espresso in social conversations
• Coordinate with our Community Marketing Manager on initiatives with a social media component, such as our Caffeinated Creator program
• Track data to understand what's working, what isn't, and adjust strategy accordingly
• Stay plugged into crypto Twitter culture and broader ecosystem conversations