Area Sales Manager – Trade and Installer Channels

ESA - Electronic Security Association

Area Sales Manager growing Resideo’s heating and water solutions across North London and Essex. Building installer, merchant, and distributor partnerships while delivering territory sales growth.

Posted 8/10/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in technical sales within the HVAC industry, leveraging strong business development and territory management skills to drive sales growth and build relationships with merchants and distributors. Proficient in utilizing Salesforce for CRM activities and delivering impactful product presentations and training sessions.

Highest-signal resume keywords

Technical Sales ExperienceSalesforce CRM ProficiencyBusiness Development SkillsHVAC Industry KnowledgeExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesforceTerritory ManagementCommercial NegotiationMarket AnalysisProduct PresentationData ReportingSales Target AchievementInstaller EngagementCustomer Relationship ManagementEnergy-Efficient Solutions

Soft Skills

Relationship BuildingMotivationTeam SupportCommunicationPresentation

Tools & Technologies

Salesforce.comMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Certifications & Qualifications

Full UK Driving Licence

Industry Keywords

HVACHeating SolutionsWater SolutionsSmart Home SolutionsMarket TrendsInstaller DemandDistribution PartnershipsSustainable Solutions

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Sell Resideo heating and water solutions through merchant networks to medium/large installers, merchants and distribution partners
Capture and record installer details and opt-in agreements within Salesforce, including merchant purchasing preferences
Refer smaller installers through the Salesforce lead process to Inside Sales
Achieve agreed sales, revenue and margin targets
Build strong relationships with key merchants and distribution contacts
Use Salesforce.com to plan, record and report activity, pipeline opportunities and territory performance
Monitor competitor activity and provide market insights
Develop understanding of market trends and legislation
Deliver product presentations, demonstrations and training sessions
Support Resideo Academy attendance and engagement objectives
Represent Resideo at exhibitions, trade shows and customer events
Drive sales growth, market share, customer engagement, installer demand, merchant and distribution partnerships, and profitable sales growth across the assigned territory

Requirements

What you’ll need

Proven field experience in technical sales
Experience working with merchants and distributors, ideally in HVAC or a similar industry
Strong business development and territory management skills
CRM experience, ideally Salesforce
Excellent communication and presentation skills
Commercial negotiation skills
Full UK driving licence
Experience or knowledge in HVAC, thermostat technologies, or smart home solutions would be beneficial
Proficiency in CRM systems and Microsoft Word, Excel, and PowerPoint
Existing business relationships in a similar customer base
Motivation to drive change and support team goals
Passion for energy-efficient and sustainable solutions in the heating and water sectors

Benefits

Comp & perks

Competitive base salary with performance-related bonus scheme
Company car or car allowance
Work with a trusted, established brand - Honeywell Home
Opportunity to build a long‑term career within a global, industry‑leading organization
Comprehensive product, technical and sales training