Senior Channel Marketing Director

ESA - Electronic Security Association

Sr Channel Marketing Director at ADI providing global channel marketing leadership. Leading marketing strategies and managing a global team to achieve revenue targets.

Posted 6/24/2026full-timeMelville • New York • 🇺🇸 United StatesSenior💰 $258,110 - $385,076 per yearWebsite

About the role

Key responsibilities & impact

Lead channel marketing strategy, initiatives and program execution across all products and solutions (lines and segments) through a team of 3 direct reports and 16 indirect reports globally
Work in collaboration with the VP Portfolio Marketing and other key stakeholders in developing annual marketing plans
Thought leadership and key strategic partner to the line of business leaders. Oversee the marketing plan for specific channels within the organization
Coach, develop and manage team to drive Customer planning, marketing strategy and in-store display / experience
Ensures multiple stakeholder alignment to the strategy including, but not limited to Sales and Marketing Leadership, Digital and Marcom leadership and finance and legal partners
Drives business development opportunities through the identification of outside partners that can help elevate and extend our brand into multiple touch points and provide enhanced channel insights
Develops relationships with key customers at the VP Marketing level and leads ‘tough conversations’ to ensure that our investment is maximized
Leads the strategy and vetting of the top trade associations that will help support cross-functional teams and grow the Pro-Channel (B2B) business
Collaborates with Trade and Customer Events Management to include outside agencies and vendors in the execution of displays, events, trade shows and other aspects related to bringing partnerships to the market place
Understanding changing and differing priorities depending on territories and how these impact channel marketing
Own channel P&L to make sound business decisions to drive top and bottom line sales

Requirements

What you’ll need

Bachelor’s Degree
A minimum of 8 years marketing experience in B2B technology company
A minimum of 5 years in a channel marketing management role
A proven track record of implementing successful marketing programs for B2B2C channels
Expertise in designing programs across multiple media including digital and traditional channels
Deep understanding of direct sales organizations and partner ecosystems and how they must work together
Knowledge of channel budgeting and funding processes
Excellent planning and project management skills
Effective partner relationship management skills
Able to communicate channel feedback to internal stakeholders
Demonstrated ability to deliver quality results on time and on budget
Strong communications skills, both written and verbal
Shows initiative, is highly organized and process oriented
Strong business acumen
Demonstrated ability to work effectively across teams dispersed in different geographic regions
Act with transparency and positive intent
Live up to commitments and own the results

Benefits

Comp & perks

Resideo provides comprehensive benefits, including life and health insurance
life assistance program
accidental death and dismemberment insurance
disability insurance
401k Plan
vacation & holidays

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingchannel marketingmarketing strategyprogram executiondigital marketingtraditional marketingchannel budgetingproject managementpartner relationship managementbusiness development

Soft Skills

leadershipcommunicationplanningorganizational skillsinitiativetransparencyteam collaborationcustomer relationship managementresults-orientedprocess-oriented

Certifications

Bachelor’s Degree