Marketing Automation Specialist – Temporary Role

ESA - Electronic Security Association

Marketing Automation Specialist optimizing lead generation strategy for EMEA markets. Building automation workflows using Marketo and Iterable while collaborating with internal sales and marketing teams.

Posted 6/16/2026full-time🇷🇸 SerbiaJuniorMid-LevelWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

marketing automationautomated workflowsnurture programstrigger-based campaignslead lifecycle processessegmentationA/B testinglead scoring modelsdata quality managementcampaign performance monitoring

Soft Skills

communicationcollaborationanalytical mindsetdetail-orientedfocus on qualityadaptabilityproblem-solvingorganizational skillstime managementinterpersonal skills

Tools & Technologies

MarketoIterableSalesforceGA4marketing platformsCRM integrationdata governanceemail automationweb automationreporting tools

Certifications & Qualifications

Marketo certification

Industry Keywords

lead generationMQLSQLcustomer engagementlifecycle journeysaudience strategiesprospect progressioncampaign operationsmulti-channel automationconversion optimization

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build and execute automated nurture programs, drip campaigns and lifecycle journeys across MQL, SQL, New Customer, Active Customer and Lapsed stages
Translate Lead Generation strategy and ICP targeting into scalable automation workflows, segmentation and campaign execution within Marketo and Iterable
Partner with Lead Generation Coordinators to develop and activate target lists, ICP-based segmentation and audience strategies to support prospect to SQL progression
Develop and maintain behavioral and time-based trigger logic to support engagement, conversion and activation
Support orchestration between marketing automation and internal sales activity through defined triggers and handoff points
Manage and maintain lead flow routing and lifecycle progression within Salesforce and marketing platforms
Build and optimize automation to support conversion, including form journeys, abandonment flows and reminder programs
Support activation programs that drive first and second purchase through automated onboarding and engagement journeys
Execute campaigns and workflows within Marketo and Iterable including segmentation, dynamic audiences and personalization
Ensure accurate integration and data flow between our marketing platforms and Salesforce working with our Salesforce Admin team
Maintain data quality through list management, segmentation accuracy and governance best practices
Support implementation and refinement of lead scoring models aligned to lifecycle stages
Monitor campaign and journey performance, identifying optimization opportunities across engagement, conversion and activation
Conduct A/B testing across messaging, timing and channels to improve performance outcomes
Partner with Internal Sales and Regional Marketing team to align automation with campaign and funnel objectives and local relevance and language

Requirements

What you’ll need

Minimum 2+ years' experience in Marketing Automation or Marketing/Campaign Operations
Hands-on experience with platforms such as Marketo, Iterable and Salesforce
Experience building automated workflows, nurture programs and trigger-based campaigns
Understanding of lead lifecycle processes, ICP targeting and CRM integration
Strong communication and collaboration skills
Marketo certification is highly desired
Experience working alongside lead generation teams and supporting prospect to SQL strategies
Experience working alongside sales teams and supporting lead handoff processes
Strong analytical mindset with experience using GA4, Marketo reporting, Iterable insights or similar
Experience in multi-channel automation including email and web
Detail-orientated approach with a focus on quality and optimization
Ability to operate effectively in a fast-paced, evolving environment

Benefits

Comp & perks

Health package
Insurance in case of serious illness, surgical intervention, professional illness, and insurance from the consequences of an accident
Flexible working hours
English classes during working hours
Employee referral bonus program
Corporate social events and team buildings
Hybrid model - 3x per week in the office, 2x per week from home