Senior Marketing Manager
ESA - Electronic Security Association
full-time
Posted on:
Location Type: Hybrid
Location: Golden Valley • Minnesota • United States
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Salary
💰 $170,709 - $254,675 per year
Job Level
About the role
- Lead the strategic development of a comprehensive brand framework that encompasses the Resideo corporate brand, our product brands (including Honeywell Home, First Alert, BRK, and Resideo), and product family sub-brands.
- Formalize the brand architecture including the strategic role, target audience, and competitive set for each entity.
- Develop and maintain distinct positioning statements and Unique Value Propositions (UVPs) for each core brand, ensuring messaging differentiation.
- Partner with Insights & Intelligence team to monitor brand awareness, perception, preference, and Net Promoter Score (NPS) for all major brands.
- Build and reinforce brand equity to increase customer trust, preference, and loyalty across all segments and markets.
- Define and champion brand storytelling that communicates Resideo’s purpose, values, and differentiation leveraging our rich heritage.
- Leverage qualitative and quantitative research methods including A/B testing, focus groups, and surveys to guide brand strategy and marketing decisions.
- Monitor competitor brand activity, positioning shifts, and messaging strategies.
Requirements
- 7+ years of experience in brand strategy, marketing, or brand management, ideally within a multi-brand or licensing environment.
- Expertise in brand architecture models (e.g., House of Brands, Branded House, Endorsed Brands).
- Proven ability to develop and manage marketing campaigns, including planning, execution, and performance optimization.
- Experience with packaging design and strategies, ensuring alignment with brand identity and consumer appeal.
- Strong financial acumen with experience in budget planning, management, and ROI analysis for marketing initiatives.
- Licensed brand management experience and ability to navigate complex brand governance requirements.
- Analytical and data-driven mindset, leveraging insights to guide strategic decisions and optimize marketing effectiveness.
- Excellent communication, collaboration, and project management skills to lead cross-functional initiatives successfully.
Benefits
- Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategybrand managementbrand architecture modelsmarketing campaignspackaging designbudget planningROI analysisA/B testingfocus groupssurveys
Soft Skills
communicationcollaborationproject managementanalytical mindsetdata-driven decision makingleadershipcustomer trust buildingbrand storytellingstrategic thinkingcross-functional initiative leadership
Certifications
licensed brand management