Digital Paid Media Specialist
ESA - Electronic Security Association
full-time
Posted on:
Location Type: Hybrid
Location: Irving • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $70,596 - $133,560 per year
Job Level
JuniorMid-Level
About the role
- Drive campaigns for owned and third-party brands through Google, Amazon, and other relevant platforms
- Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.)
- Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
- Define campaign goals, target audiences, budgets, and bidding strategies.
- Partner to ensure ad copy compelling and design visually appealing.
- Conduct thorough keyword research to identify relevant search terms.
- Analyze search trends and competitor activity.
- Build and manage keyword lists, including negative keywords.
- Optimize keyword bids and match types to improve ad relevance and quality score.
- Set up conversion tracking and implement necessary tags.
- Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS)
- Conduct A/B testing to optimize ad performance.
- Monitor campaign performance and make data-driven adjustments.
- Collaborate with web development and design teams to create effective landing pages.
- Ensure landing pages are optimized for conversions.
- Test different landing page elements to improve performance.
- Set and manage advertising budgets effectively.
- Allocate budget across different campaigns and channels.
- Forecast ad spend and monitor budget pacing.
- Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality.
- Configure, maintain and validate pricing across platforms and storefronts.
Requirements
- 2+ years working with Google and Amazon Advertising Platforms
- Experience using A/B testing to optimize ad performance
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Benefits
- Resideo provides comprehensive benefits, including life and health insurance
- life assistance program
- accidental death and dismemberment insurance
- disability insurance
- 401k Plan
- vacation & holidays.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google AdsAmazon AdvertisingA/B testingkeyword researchconversion trackingdata analysisbudget managementcampaign optimizationperformance trackingecommerce site configuration
Soft skills
analytical skillscommunication skillscollaboration skillsproject managementadaptability