Field Marketing Coordinator

ERPA

Field Marketing Coordinator executing field marketing events and campaigns for B2B clients. Collaborating with teams to drive lead generation and enhance brand presence in the market.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesJuniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

event coordinationevent managementfield marketinglead trackingnegotiationcampaign creationcontent creationreportingresource allocationB2B marketing

Soft Skills

collaborationcommunicationstrategic planningnetworkingorganizationproblem-solvingcreativityattention to detailtime managementadaptability

Tools & Technologies

event management softwareregistration platformssocial mediaemail marketing toolsCRM systemsproject management toolsvenue booking systemscollateral printing servicespromotional product suppliersanalytics tools

Industry Keywords

field eventstrade showsconferencesevent collaterallead generationevent promotionvenue contractsevent logisticsengagement metricsevent effectiveness

About the role

Key responsibilities & impact

Plan, manage, and execute field marketing events across all markets
Coordinate deliverables related to the event messaging, collateral, swag, promotion and lead tracking
Collaborate closely with Marketing Events Coordinator when field events are tied to conferences and trade shows, aligning on guests, themes, giveaways, etc.
Collaborate closely with ERPA sales and Workday sales when planning and supporting a co-sponsored field event.
Strategically plan and execute, in concert with Marketing AVP and sales, local and regional independent events hosted by ERPA—not tied to a conference or trade show—to drive new leads for Workday.
Create in-person and virtual event campaigns, including content for registration pages, emails and social media
Conduct research, build a network, and find resources to help make recommendations about event locations and hosting facility capabilities
Assist with negotiations for venue contracts and book event space, arranging food and beverage when required, ordering supplies, equipment, and signage
Assist in the selection giveaway’s and raffle items, ordering and arranging for timely shipment.
Prepare, print, and ship event collateral that supports the chosen event messaging
Promote events before, during and after
Assist with managing in-person events on-site when required
Measure and report on effectiveness of events and field marketing programs (engagement, lead quantity, and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
Willing to travel for events up to 6 times per year.

Requirements

What you’ll need

1-3 years of event coordination and management
Proven experience planning field events
Familiarity and experience with B2B marketing

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options