Senior Marketing Manager – Customer Journey

eRecht24

Senior Marketing Manager focusing on Customer Journey at eRecht24, a leading Legal Tech platform in Germany. Responsible for optimizing customer engagement across all marketing channels.

Posted 4/20/2026full-timeBerlin • 🇩🇪 GermanySenior💰 €60,000 - €80,000 per yearWebsite

About the role

Key responsibilities & impact

You are responsible for the end-to-end customer journey at eRecht24 — from the first brand contact via organic channels to long-term customer retention.
You ensure that isolated channel activities become a cohesive customer experience.
You develop and maintain a cross-channel Customer Journey Map that makes all relevant touchpoints, stages, and transitions visible.
You identify critical moments in the journey — where we lose potential customers and where the biggest conversion levers are.
You orchestrate collaboration between marketing teams along the journey so channels reinforce each other instead of working in silos.
You develop concepts for key lifecycle moments: onboarding, activation, upgrade, retention, and win-back.
You refine buyer personas based on real user data and ensure different target groups follow the appropriate journey.
You bring the customer perspective into data-driven marketing decisions, combining quantitative funnel analyses with qualitative insights.

Requirements

What you’ll need

5+ years of experience in digital marketing with a focus on customer journey, lifecycle marketing, or growth marketing
Proven experience mapping and optimizing customer journeys across multiple channels and funnel stages
Strong understanding of the full funnel — from awareness and lead generation/nurturing to conversion and retention
Experience working cross-functionally: able to build bridges between specialist teams and think cross-channel
Strong analytical and conceptual skills: you combine data (conversion rates, attribution, cohorts) with user understanding
Experience in a SaaS or subscription environment (freemium-to-premium, churn prevention, LTV optimization)
Fluent German (native or C2)

Benefits

Comp & perks

A dynamic team with strong camaraderie and open communication
Flat hierarchies and short decision-making paths
Thorough onboarding and individual development opportunities
Modern office in Berlin-Charlottenburg (near Ku'damm)
Free snacks, soups, coffee, soft drinks and water
Regular team events and informal get-togethers
Performance-based compensation

ATS Keywords

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Hard Skills & Tools

digital marketingcustomer journey mappinglifecycle marketinggrowth marketingfunnel analysisdata analysisconversion rate optimizationuser understandingSaaSsubscription marketing

Soft Skills

cross-functional collaborationanalytical skillsconceptual skillscommunicationcustomer perspective