Paid Media Contractor

Equisoft

Paid Media Contractor optimizing Google Ads and LinkedIn campaigns for Equisoft, a provider of insurance and investment digital solutions. Connecting paid media performance to MQLs, SQLs, pipeline, and revenue across regions.

Posted 8/11/2026part-timeRemote • 🇨🇴 ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid search and social campaigns using Google Ads and LinkedIn Campaign Manager, with a strong focus on performance metrics and conversion strategies. Proven ability to analyze data, provide actionable insights, and collaborate effectively across teams in a B2B environment.

Highest-signal resume keywords

Google Ads ManagementLinkedIn Campaign ManagerGA4 ExperiencePerformance ReportingB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementPaid Social CampaignsKeyword Strategy DevelopmentBidding StrategyBudget ManagementAd Structure OptimizationData AnalysisPerformance MetricsCampaign GovernanceTesting and Experimentation

Soft Skills

Strong Organizational SkillsEffective CommunicationTeam CollaborationMultitasking AbilityAnalytical Thinking

Tools & Technologies

Google AdsLinkedIn Campaign ManagerGA4Google Tag ManagerHubSpot

Industry Keywords

B2B SaaSFintechInsurtechMarketing AutomationCRM

About the role

Key responsibilities & impact

Manage performance across paid channels.
Build, manage, and optimize paid search programs using Google Ads and paid social programs using LinkedIn Campaign Manager across multiple product lines and regions.
Develop keyword and audience strategy, bidding, budgets, and ad structure.
Align conversion strategy to funnel stages including MQLs, SQLs, and pipeline, partnering with Marketing Operations and Inside Sales.
Manage paid media investment to maximize pipeline contribution while maintaining reasonable CAC.
Launch structured experiments across ad copy, creative, audience segments, bidding strategies, and offers.
Document testing insights and scale effective approaches while maintaining brand voice consistency.
Partner with Marketing Operations and Content teams to improve landing page relevance, form performance, and post-click experience.
Maintain campaign governance, naming conventions, change logs, budget pacing, and QA processes across Google Ads, GA4, GTM, HubSpot, and LinkedIn Campaign Manager.
Flag campaign risks and opportunities proactively.
Provide weekly and monthly performance reporting with actionable insights for marketing leadership.
Contribute to monthly and quarterly planning, performance forecasting, budget allocation, and channel strategy alignment.

Requirements

What you’ll need

Hands-on experience managing paid search and paid social campaigns.
Google Ads and LinkedIn Campaign Manager experience required.
Working knowledge of GA4, Google Tag Manager, and HubSpot or a similar marketing automation/CRM platform.
Experience connecting paid media performance to pipeline and revenue metrics, not just click or lead volume.
Strong reporting and analytical skills, including pulling performance data, spotting trends, and translating numbers into actionable insights.
Comfort working across multiple regions, product lines, and stakeholders in a B2B environment.
Strong organizational habits, including naming conventions, documentation, and structured testing.
Strong organizational skills and ability to prioritize activities effectively.
Ability to recommend improvements and constructively challenge themselves and team members.
Ability to communicate, write, and synthesize information.
Ability to multitask in a fast-paced environment.
Team spirit, tact, diplomacy, autonomy, rigor, and discipline.
B2B SaaS or fintech/insurtech experience is a plus.

Benefits

Comp & perks

Career advancement opportunities
Flexible hours
Fully remote work
Diverse and equal-opportunity work environment