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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in full sales cycle management, from lead qualification to closing, while effectively collaborating with marketing and sales leadership to drive revenue growth. Proficient in CRM systems and bilingual in French and English, with a strong focus on building relationships within the Canadian advisor market.
Highest-signal resume keywords
Full Sales Cycle ManagementLead QualificationCRM ProficiencyBilingual (French and English)New Business Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Quota AchievementCustomer ServiceProposal DevelopmentRevenue ForecastingPipeline Management
Soft Skills
CollaborationNegotiationCommunicationRelationship BuildingUrgency Creation
Tools & Technologies
HubSpotCRM Systems
Certifications & Qualifications
Technical Bachelor's Degree
Industry Keywords
Independent AdvisorsCanadian Advisor MarketOutbound PipelineProduct DemonstrationWebinars
About the role
Key responsibilities & impact- Qualify and convert inbound leads while building a self-sourced outbound pipeline.
- Own the full sales cycle from first contact through product demonstration, trial, and close.
- Collaborate with marketing and sales leadership to develop and execute campaigns and outreach programs that drive pipeline and meet revenue targets.
- Develop a deep understanding of how independent advisors run their practice — and position Equisoft’s integrated suite (Equisoft/connect, Equisoft/plan, Equisoft/analyze, and Equisoft/lifeguide) as the solution that saves them time, strengthens client relationships, and keeps them compliant.
- Generate outbound pipeline through targeted prospecting, LinkedIn outreach, referral networks, and industry research.
- Attend conferences and events to build Equisoft’s presence in the Canadian advisor market and develop new business relationships.
- Lead webinars and product demonstrations for prospective clients.
- Translate platform capabilities into clear, practical value stories that resonate with advisors at every stage of the buying process.
- Maintain accurate CRM records and pipeline hygiene.
- Forecast revenue, conduct regular pipeline reviews, and use data to prioritize and accelerate deals.
- Develop tailored proposals for prospective clients.
- Create urgency to drive timely deal closure and negotiate pricing and contractual terms within company guidelines.
Requirements
What you’ll need- Technical Bachelor's Degree in any similar field
- 3-5 years of experience in customer facing, sales or business development role
- Proven track record of meetings or exceeding sales quotas in a new business development role
- Track record of significant success in customer service and sales
- Proficiency in CRM systems (HubSpot experience a plus)
- Ability to travel for events or clients locations all over Canada
- Excellent knowledge of French and English (spoken and written)
Benefits
Comp & perks- Medical
- Dental
- Retirement Plan
- Telemedicine Program
- Employee Assistance Program
- Educational Support (LinkedIn Learning, LOMA Courses and Equisoft University)
