Public Relations Manager

Equip

PR Manager at Equip focusing on media relations and strategic communications in health-tech. Engaging with stakeholders to drive mental health awareness and treatment access.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $96,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Pitch and secure placements in print, broadcast, and digital media across consumer health, tech, culture, and lifestyle beats, leveraging existing relationships and building new ones with national and local outlets.
Develop targeted, angle-specific pitches, press releases, byline articles, media alerts, and keynote talking points that provide a sense of hope and healing.
Build and maintain relationships with reporters, editors, and producers; manage media inquiries; coordinate interviews; and support/facilitate media training and spokesperson preparation for clinical experts and senior executives.
Monitor media coverage and implement an always-on PR strategy that aligns with key cultural milestones and business goals.
Support the development and execution of research-driven media campaigns, including drafting and editing press releases, media pitches, pitch follow-ups, data one-pagers, and other campaign materials.
Manage and maintain media lists using tools such as Muck Rack, and track outreach and placement results; identify new reporter targets and beat opportunities as Equip's media reach expands.
Monitor, analyze, and report on PR results quarterly, using data to show how our reach is moving the needle on brand awareness.
Ownership over the awards and speaking engagements program.
Support the development of thought leadership content for Equip's spokespeople.
Draft spokesperson prep documents, Q&A documents, and talking points ahead of media interviews.
Assist with bylined content, op-eds, and contributed articles for trade and consumer outlets.
Partner with internal teams, including Marketing, Clinical, People, and Patient Acquisition, to ensure consistent, on-brand use of PR assets and messaging.
Support internal communications rollout of major campaigns in coordination with the PR Director and the Internal Communications team.
Ensure all external communications reflect Equip's unique voice—balancing professional clinical authority with warmth and empathy.

Requirements

What you’ll need

Bachelor’s degree in PR, Journalism, Communications, or a related field.
5-7 years of professional experience in Public Relations or Communications (Agency or in-house).
Prior experience in health-tech, behavioral health, or a highly regulated industry is strongly preferred.
Self-starter who thrives in ambiguity and can see a project through from start to finish with minimal guidance.
You have a love for language and can adapt your tone for a high-level medical journal or a consumer-facing TikTok-style media request.
Experience using PR measurement tools (like MuckRack) to translate mentions into meaningful business insights.

Benefits

Comp & perks

Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
Generous parental leave.
Competitive Medical, Dental, Vision, Life, and AD&D insurance.
Equip pays for a significant percentage of benefits premiums for individuals and families.
Spring Health, a 100% employer-paid mental health benefit through Guardian.
You can receive 5 free therapy sessions and 5 free coaching sessions per year for you and each of your dependents.
Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!
HealthJoy, a 100% employer-paid platform connecting you to a healthcare concierge who can help you navigate your benefits.
401K Option!
$50/month stipend added directly to an employee’s paycheck to cover home internet expenses.
$250/month stipend to use a co-working space.
Initial work-from-home stipend of up to $500.
Reload of $200 on the home office stipend at the 3-year mark and then every other year after that (year 5, year 7, etc.).
Company Laptop.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media relationspress release writingmedia pitchingcontent developmentdata analysiscampaign managementspokesperson preparationthought leadership contentinterview coordinationPR measurement

Soft Skills

relationship buildingcommunicationself-starteradaptabilityproject managementcreativitystrategic thinkingcollaborationproblem-solvingempathy

Certifications

Bachelor’s degree in PRBachelor’s degree in JournalismBachelor’s degree in Communications