Senior Copywriter

Equip

Senior Copywriter creating conversion-focused content for Equip, a virtual eating disorder treatment program. Collaborating across teams to ensure brand voice and educational impact.

Posted 4/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $80,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Write compelling, conversion-focused copy for a number of different channels and audiences, including paid digital ads (SEM, Meta), landing pages, and other touchpoints of the acquisition funnel.
Collaborate with the Social Media Manager to craft organic social media copy across platforms.
Craft scripts for paid and organic videos, podcasts, and other recorded content
Develop longer-form and brand-building content, such as website copy, email campaigns and lifecycle communications, educational and resource-driven content for patients and families.
Support internal and cross-functional content needs, including decks, one-pagers, and product and feature messaging.
Collaborate with Growth and Product Marketing to optimize messaging for performance and engagement, including contributing to A/B testing and using performance data, user insights, and audience research.
Translate clinical and healthcare concepts into clear, accessible, and emotionally resonant language for a wide variety of audiences.
Ensure brand voice consistency across channels while adapting tone for different platforms, formats, and audiences.
Support broader marketing campaigns, product launches, and content initiatives.
Partner with Legal and Clinical teams to ensure all copy is ethically sound, medically accurate, and compliant with healthcare advertising regulations (e.g., HIPAA).

Requirements

What you’ll need

Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
5+ years of professional copywriting experience.
Demonstrated success writing both short-form, conversion-focused copy and longer-form content.
Experience with paid advertising copy (Google/SEM and Meta required).
Strong understanding of digital marketing fundamentals, including funnels, audience segmentation, and testing.
Ability to write with empathy and nuance, especially around sensitive topics.
Proven ability to adapt writing style across formats, from performance-driven copy to educational, editorial, and internal content.
Experience using AI-driven writing tools for brainstorming, variant generation, and workflow optimization while maintaining a human-centric brand voice.
Comfort collaborating cross-functionally in a fast-paced, iterative environment.
Strong attention to detail and ability to manage multiple projects simultaneously while accommodating shifting priorities and deadlines.
Alignment with Equip’s mission, and a desire to learn, collaborate, and make a meaningful impact.

Benefits

Comp & perks

Employee assistance program
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingdigital marketingA/B testingaudience segmentationconversion-focused copylonger-form contentpaid advertising copySEOcontent strategyhealthcare advertising compliance

Soft Skills

empathyadaptabilityattention to detailcollaborationcommunicationproject managementcreativityproblem-solvingtime managementflexibility